GPS Industries, Inc.
OTC Bulletin Board : GPSN

GPS Industries, Inc.

November 05, 2007 06:30 ET

GPS Industries Secures Contract With Philips Norelco To Advertise On Direct-To-The-Golfer Network

'Simplicity' Electric Shaver Campaign Reaches Golfers On The Course

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Nov. 5, 2007) - GPS Industries, Inc. (GPSI) (OTCBB:GPSN) has finalized an agreement to advertise Norelco's 'Simplicity' men's shaver on GPSI's network of Inforemer® cart-mount display screens. The network is comprised of leading golf facilities that utilize GPSI's patented Inforemer® Management System that mounts high-resolution, 10.4-inch LCD panels in every golf cart.

Inforemer® is the most advanced solution of its kind, providing an enriched playing experience for golfers, a comprehensive suite of management tools for course operators, and direct-to-consumer ad placement on nearly 26,000 cart-mount screens reaching 9 million golfers in 2007. GPS Industries serves presently more than 340 leading golf facilities on five continents and owns the patent for position-based advertising on golf courses.

Norelco's advertising campaign, featuring the Simplicity men's shaver, was secured through advertising agency Posterscope USA and begins November 1st. Norelco's campaign will appear on 60 golf courses across the Southern United States, reaching golfers in eight states. The objective of the innovative, direct-to-the-golfer campaign is to build awareness and drive sales of the Simplicity product during the peak Christmas shopping season.

"The Norelco campaign is further evidence that the value of our direct-to-the-golfer is compelling to major brand advertisers," said GPSI President and CEO, Bob Silzer. "Norelco's products are the cutting-edge in men's grooming and perfectly suits the demographic we deliver. Norelco, like Toyota and Tag Heuer, recognizes the unique environment in which we reach their customers."

About GPS Industries, Inc.

GPS Industries, Inc. (GPSI) develops and markets GPS and Wi-Fi multimedia solutions to enable managers of golf facilities, resorts, and residential communities to improve operational efficiencies and generate significant new revenue streams. The Company's Inforemer® Management Solutions product line provides integrated software applications and a high-resolution 10.4-inch cart mounted "HDX" display panel. The HDX panels vividly illustrate each hole, providing precise distance measurement information, strategic playing tips and targeted advertising messages. The patented system is seamlessly connected via a high-speed Wi-Fi network that effectively turns the entire facility into a wireless hot spot. For additional, please visit www.gpsindustries.com.

Forward-Looking Statements

Some statements contained in this release may be forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. Editors and investors are cautioned that such forward-looking statements involve risks and uncertainties that may cause the company's actual results to differ materially from such forward-looking statements. These risks and uncertainties include, but are not limited to, the company's ability to generate revenues and other factors as described in the Company's literature and filings with the Securities and Exchange Commission.

Contact Information

  • GPS Industries, Inc.
    Steve Barrett
    CMO
    (604) 576-7442 ext 115
    or
    GPS Industries, Inc.
    Ryan Gray
    Investor Relations
    (310) 276-6743
    Website: www.gpsindustries.com