SOURCE: Omniture

December 05, 2006 16:00 ET

GSI Commerce Expands Relationship With Omniture Into International Markets

New, Multi-Year Reseller Alliance Results From Successful Integration of Omniture Technology With the GSI Commerce Platform

OREM, UT -- (MARKET WIRE) -- December 5, 2006 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced it has expanded its domestic alliance with GSI Commerce (NASDAQ: GSIC), a leading provider of e-commerce solutions, to include international markets.

Since 2004, GSI Commerce has offered Omniture SiteCatalyst® as part of an integrated solution on the GSI domestic e-commerce platform. The new agreement expands the use of SiteCatalyst to include GSI's international platform.

Using Omniture's online business optimization platform, GSI's online partners can better measure, evaluate and manage the analytics captured from their Web store operations, which in turn can make the partners' online stores more efficient and gear them to provide a higher return on their investment. Using Omniture SiteCatalyst 13, the latest version of the company's Web analytics technology, the two companies have developed an analytics experience for measuring the Web shopping behavior of customers for GSI Commerce's online partners. The metrics, such as those associated with traffic, user segmentation and e-commerce conversion build a solid information base, help gauge the effectiveness of the e-commerce site design and layout, and can be used to affect changes that enhance and maximize the online shopping experience.

"We understand and share GSI's commitment to help their partners grow their online businesses," said Mark Dillon, vice president, channel sales for Omniture. "That shared focus resulted in an integrated solution that provides GSI's partners with an analytics experience that measures the Web shopping behavior of their customers. Our combined success in the domestic market has led us to expand this relationship and tie in with GSI's international efforts.

"This alliance reinforces an important part of GSI's value proposition, which is to continually enhance our e-commerce platform by integrating premium quality tools, applications and features that our partners can then use to grow their online businesses faster and more profitably than they could on their own," said Sameer Shamsuddin, vice president, GSI Commerce Product Development. "We're excited to expand our marketing alliance with Omniture beyond the domestic borders, particularly as they have advanced their Web analytics package to optimize the effectiveness of new Web 2.0 technologies, such as those associated with rich media and site search, areas that are important to us as we deploy Web 2.0 features on a growing number of our partners' Web stores."

GSI Commerce delivers e-commerce solutions to major retailers, brands, media companies and sports organizations in 11 retail categories, including apparel accessories and footwear, consumer electronics, home furnishings, appliances and tools, sporting goods and apparel, cosmetics and fragrances, personal care, music and video, jewelry, toys and video games, and baby products. The company provides these solutions through an integrated e-commerce platform, which is comprised of three components: core technology, a supporting infrastructure of fulfillment and customer care, and marketing services.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard.

About GSI Commerce

GSI Commerce is a leading provider of e-commerce solutions that enable retailers, branded manufacturers, entertainment companies and professional sports organizations to operate e-commerce businesses. GSI provides solutions for our partners through our integrated e-commerce platform, which is comprised of three components: technology, logistics and customer care and marketing services. The company provides e-commerce solutions for approximately 60 partners.

Note on Forward-Looking Statements

Certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially.

These risks include, but are not limited to, the risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of the Omniture Website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Factors that may affect GSI's business, financial condition and operating results are discussed in its filings with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

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