SOURCE: Ecount

May 30, 2007 10:36 ET

Gage Engages Ecount in Incentives Alliance

Prepaid Solutions to Link With Proprietary Marketing Technology

CONSHOHOCKEN, PA--(Marketwire - May 30, 2007) - Ecount (www.ecount.com), a Citi company, and Gage, a nationally recognized marketing agency, today announced a strategic incentives alliance, delivering Ecount's Prepaid Solutions to Gage's blue-chip client list.

Doug Reeves, Senior Vice President of Gage, said, "Key to Gage's phenomenal success is building the right blend between behavioral marketing and proprietary technology. Ecount provides our clients with a sophisticated online prepaid solution, insisting on accuracy, speed, data capture, reporting and customer service -- complementing our focus on technological innovation and driving measurable results."

Ecount delivers a comprehensive and fully customizable Visa® or MasterCard® Prepaid Card Solution, providing clients with a simple, highly effective way to deliver a proven and popular reward.

"The recent and rapidly expanding trend to replace paper checks and supplement merchandise offerings with cash cards left us searching for the best implementation solution," continued Reeves. "This alliance allows us to offer joint clients a full-service incentive program, from concept through cash-reward fulfillment, which is completely managed online. With the addition of a new SSO (single sign-on) integration, the users experience a seamless transition from our technology to theirs."

Gage's incentive and loyalty business is further enhanced by integrating programmatic elements from its other core disciplines: promotion, direct/CRM, design and interactive.

"Gage has built a very successful and innovative business by leveraging technology to support their clients' marketing programs," began Matt Gillin, CEO of Ecount. "By combining their services with Ecount's Prepaid Incentives, they are providing their clients with a sophisticated program that can be rapidly fulfilled with a completely custom program -- increasing program participation, extending the customer lifecycle and enhancing the brand experience. The integration of Gage and Ecount will ensure that the behavior/reward loop is optimized, creating more successful, top-of-mind programs."

About Ecount

Ecount, a Citi company, provides customized prepaid programs for corporations looking for a simple, convenient and cost-effective way to deliver payments. Leveraging Citi's extensive payment platform and Ecount's experience and proprietary prepaid technology, corporations have access to an unmatched solution that enables comprehensive communication and unique brand extension, coupled with more immediate, economical payment delivery. With solutions ranging from incentives to compensation to specialized rewards, Ecount programs empower corporations looking to influence and motivate consumers, employees and partners. Over 1,200 leading corporations, including more than one third of the Fortune 100, rely on Ecount's prepaid solutions to gain a strategic market advantage. For more information, please visit www.ecount.com.

Contact Information

  • Contact:
    Theresa Wabler
    Senior Vice President, Marketing Manager
    Ecount, a Citi company
    o. 610.941.4600, Ext. 169
    m. 215.205.2533
    f. 610.941.4660
    Email Contact
    www.ecount.com