McDonald's Restaurants of Canada Limited

December 16, 2009 09:00 ET

Games On! Olympic Fever Mounts at McDonald's® Canada

Limited-time product offerings, themed decor and unique opportunities for Canadians from coast-to-coast

TORONTO, ONTARIO--(Marketwire - Dec. 16, 2009) - McDonald's Canada is adding to the growing excitement leading up to the Vancouver 2010 Olympic Winter Games with the next phase of its multi-faceted platform to bring the Games to life and closer to home for Canadians across the country.

Through themed décor and exclusive limited-time product offerings, McDonald's is sharing the spirit of the Games while also providing opportunities-of-a-lifetime to highly deserving members of local communities right across Canada.

"We're so excited to have Canada host the 2010 OIympic Winter Games that we wanted to celebrate this moment in time and share this feeling of national pride with our customers," said John Betts, President of McDonald's Canada. "While the eyes of the world will be turned to Vancouver and Whistler, Canadians from all parts of the country will be eager to embrace the unifying power of the Olympics and they are sure to feel the spirit of the Games as soon as they walk through the door of any of more than 1,400 restaurants nationwide."

Customers can expect to see restaurants adorned with distinctive Olympic design elements featuring Canadian athletes such as snowboarders Brad Martin and Crispin Lipscomb, as well as freestyle skier Alexandre Bilodeau and former Olympian Cassie Campbell. Some select locations – 11 in all, including seven in the Greater Vancouver area and Sea to Sky corridor – will feature eye-catching exterior merchandising. In addition, beginning in January McDonald's crew across the country will wear special Olympics-themed uniforms.

Participating restaurants will also feature special limited-time product offerings including:

  • The Crème Brûlée Crunch McFlurry®, combining crunchy caramelized sugar bits swirled into delicious soft-serve ice cream (Dec. 1, 2009 launch)
  • One-of-a-kind S'mores Pie featuring a pastry made with Graham crumbs and a chocolatey and marshmallow filling (Dec 1, 2009 launch)
  • Bursting with flavour, the Parmigiana Chicken Snack Wrap® features real peddled parmesan cheese and savoury marinara sauce, all wrapped with seasoned crispy or grilled chicken in a flour tortilla. (Dec. 29, 2009 launch)
  • Happy Meal® toys featuring official Olympic Mascots Miga, Quatchi and Sumi participating in Olympic and Paralympic sports will highlight a unique Canada-only promotion (Jan. 29, 2010 launch)
  • Two new dipping sauces for Chicken McNuggets® – Spicy Szechwan and Zesty Mango – celebrating the worldwide appeal of the Games. (Feb. 2, 2010 launch)

As the final countdown begins, here are some updates on other McDonald's programs tied to its support of the Vancouver 2010 Olympic Winter Games:

McDonald's Olympic Champion Crew
More than 300 top-performing McDonald's employees from across Canada have been selected as "the best of the best" and will experience the Games like no other. As McDonald's Olympic Champion Crew, they will have the once-in-a-lifetime opportunity of serving the world's best athletes, coaches, officials and media at the three on-site McDonald's restaurants while also attending select Olympic events and participating in cultural activities. 

McDonald's Champion Kids®
Eleven kids from across Canada recently learned during surprise announcements in their local communities that they would experience first-hand the thrill of being in the middle of the action at the Vancouver 2010 Olympic Winter Games. This global program will bring kids from all over the world to Vancouver – each accompanied by a parent or guardian – where they will attend Olympic events, meet athletes, visit cultural sites and interact with other. They will also have an opportunity to share details about their time at the Games with their local media.

McDonald's 2010 Hopefuls
This program celebrates the importance of family and community on the journey to the pinnacle of sport. It supports the aspirations of 26 athletes from coast-to-coast to compete at the Vancouver 2010 Winter Games and also recognizes the efforts of parents, as their children strive for the opportunity to represent Canada in the Olympic and Paralympic Games. The program provides grants to help offset some of the costs involved in areas such as training, coaching and traveling. For more information, please visit www.hopefuls2010.ca.

Legacy Playgrounds
Three accessible playgrounds will be built in Richmond, Vancouver and Whistler as part of a 2010 Olympic legacy project. The playgrounds, which will offer a universal play environment to enable kids of all abilities to play together, will be located at Kitsilano Beach Park in Vancouver, along the Middle Arm Waterfront Greenway in Richmond and at the Celebration Plaza in Whistler. The project is sponsored by the B.C. Government, the Rick Hansen Foundation, Ronald McDonald's House Charities® of Canada and 2010 Legacies Now.

About McDonald's and the Olympic Games
McDonald's commitment to the Olympic Movement began in 1968, when the company airlifted hamburgers to U.S. athletes in Grenoble, France after they reported being homesick for McDonald's food. Since then, McDonald's has served its menu of choice and variety to millions of athletes, their families and their fans, and will be doing so again in Vancouver including such favourites as the Big Mac® sandwich and World Famous Fries™, as well as the Egg McMuffin® sandwich, Chicken McNuggets®, entrée salads and Fruit n' Yogurt Parfaits. The Olympic Winter Games in Vancouver mark McDonald's seventh Olympic Games as a Worldwide Sponsor and eighth as the Official Restaurant of the Olympic Games. McDonald's sponsorship will continue through the 2012 Olympic Games in London.

About McDonald's Canada
McDonald's is the leading foodservice company in the world. McDonald's Restaurants of Canada Limited and its Canadian franchisees own and operate more than 1,400 restaurants and employ more than 77,000 Canadians coast to coast. Approximately 75 per cent of McDonald's Canadian restaurants are locally owned and operated by independent entrepreneurs. For more information about McDonald's Canada, visit the company's web site at www.mcdonalds.ca.

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