SOURCE: Deutsche Telekom AG, Gamesload

October 22, 2009 03:23 ET

Gamesload expands to the UK

DARMSTADT, GERMANY--(Marketwire - October 22, 2009) -

Germany's market leader for PC games downloads moves into the international market.

Gamesload, the Deutsche Telekom games platform, is going international. The first launch will give customers from 20 countries including Great Britain, Sweden, Denmark, Poland, Hungary an immediate access to the Gamesload service in English.

"Internationalising of our Gamesload service means that we are scaling our games download business into a number of new markets. We are confident that the expertise we have gained as market leader in Germany will enable us to become a central point of contact for games fans on the Internet in other European countries," comments Harald Eisenächer, Deutsche Telekom AG's Personal & Social Networking segment board member responsible for Products & Innovation.

A forecast issued by PriceWaterhouseCoopers[1] states that the market for online games including massively multiplayer online games and online distribution will experience an annual double-digit percentage growth rate up to the year 2013. "In view of overall market growth, we have chosen exactly the right time for Gamesload to enter the European market," Harald Eisenächer continues.

With a portfolio of up to 1,500 PC and casual games, the German market leader will be offering one of the biggest suites of products for gamers in Europe right from the start. Payments can be made via credit card or PayPal, and other options are due to follow. The prices for individual products vary from EUR 1.99 to EUR 49.99 and are always quoted in national currency. Other benefits offered on the international site include a download manager, a free download guarantee over two years for purchased games and free test versions for a broad range of casual games. Don't wait too long though: the first 2,000 customers will in addition receive a complimentary version of the game "The Rise of Atlantis".

This move into the international arena gives games publishers new opportunities for cooperation as Gamesload will be able to offer partners online distribution Europe-wide from a single source in future.

List of countries in which Gamesload is now available:

Country              URL[2]                 Currency

  1. Bulgaria           BGN
  2. Denmark           DKK
  3. UK            GBP
  4. Estonia    EEK
  5. Finland           EUR
  6. Greece           EUR
  7. Ireland           EUR
  8. Latvia           LVL
  9. Lithuania           LTL
10. Malta         EUR
11. Norway            NOK
12. Poland            PLN
13. Portugal           EUR
14. Romania           RON
15. Sweden            SEK
16. Slovakia           EUR
17. Slovenia           EUR
18. Czech Rep.           CZK
19. Hungary           HUF
20. Cyprus        EUR

About Gamesload:

Gamesload, the games platform developed by Deutsche Telekom AG, has been the market leader for commercial PC games downloads in Germany since 2006. The offering currently comprises over 2,500 products. Starting in October 2009, Gamesload will be available in 20 other European countries, including UK, Sweden, Denmark, Poland and Hungary.

Deutsche Telekom AG
Corporate Communications
Tel.: +49 (0) 228-181 4949

More press material is available at:

[1] PricewaterhouseCoopers, Global Entertainment and Media Outlook: 2008-2013; figure refers to Europe, the Middle East and Africa, June 2009.

[2] Individual URLs can only be accessed in a specific country. Customers from Germany are routed straight to

This announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.

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