SOURCE: Intelligent Direct Inc.

February 05, 2010 00:01 ET

GbBIS Introduces Direct Mail Tools for Franchise Territory Management at the 2010 IFA Convention

SAN ANTONIO, TX--(Marketwire - February 5, 2010) - GbBIS, America's leading resource for geography-based business information solutions, announced today the introduction of advanced direct mail targeting tools for its franchise territory management systems. The announcement is being made at the 50th meeting of the International Franchise Association Annual Convention being held in San Antonio, Texas.

The new tools help franchise organizations and their franchisees profile their customers and target direct mail into their territories. Using your Internet browser, this direct mail targeting system is easily accessible on the Web. These tools offer a unique combination of easy to use maps, accurate geographic databases, a wide selection of demographic data and a complete selection of mailing list sources.

"The new web-based applications dramatically simplify the process of targeting direct mail into franchise territories," explains Dan Olasin, President and CEO of Intelligent Direct, Inc. "Once a client has identified their best customers and neighborhoods, they easily acquire the best, most cost effective mailing list. The direct mail system is a great compliment to our franchise territories management systems. Now, in addition to designing, promoting and managing optimal franchise territories, our clients get the best, most effectively targeted mailing lists."

GbBIS is the geography-based business information solutions division of Intelligent Direct, Inc. These franchise territory management systems reflect 25 years of continuous development and delivery of over 2 million products. If you are interested in accurate and advanced territory management tools, contact Jeff McCauley, Vice President, Sales at jeff.mccauley@gbbis.com and your GbBIS Account Representative at 1.877.447.MAPS (6277).

About GbBIS

GbBIS, a division of Intelligent Direct, Inc., is a leading provider of geography, location and data based information products and services. The company is known for the quality and accuracy of maps, data products and web applications. Direct mail, delivery, retail, financial, transportation, real estate, insurance, military and government agencies are among the over 23,000 clients, including nearly 100% of the FORTUNE 500™. With offices in Wellsboro, Pennsylvania and Irvine, California, GbBIS supports its national and worldwide clients through its call centers of experts. GbBIS also offers support through a family of web sites, including MarketMAPS.com, ZIPCodeMAPS.com, GbBIS.com, mapsales.com, DeliveryMAPS.com and SalesTerritory.com. For additional information, visit these web sites and call 1.877.447.MAPS (6277).

Contact Information

  • Editorial Contacts:
    Jeff McCauley
    Vice President, Sales
    GbBIS, a division of Intelligent Direct
    Tel: 1.877.447.6277
    e-M: Email Contact