SOURCE: Genius.com

Genius.com

November 11, 2009 08:07 ET

Genius.com Continues Remarkable Growth Streak Posting Fourth Consecutive Quarter of Record Bookings and Revenues

Genius Enterprise Marketing Automation Success Fuels Company's Momentum

SAN MATEO, CA--(Marketwire - November 11, 2009) - Genius.com Incorporated®, the leading on-demand provider of B2B marketing automation, sales lead management, and email marketing solutions for sales and marketing professionals, reported today its fourth consecutive quarter of record-breaking bookings and revenue during unprecdented economic conditions. The company posted its strongest bookings with 104% growth on an established customer base, and the highest revenues ever during the fiscal quarter ending October 31st. The company also added an impressive 45 new customers demonstrating continued market demand for the company's easy-to-use marketing automation solution and underscoring the company's leadership in Marketing Automation and Cloud Computing.

"We are elated by our streak of financial success which defies economic trends and further validates the demand for solutions, like Genius Enterprise, that uniquely tie marketing activities to sales results," noted David Thompson, CEO and Co-founder of Genius.com. "Our continued growth is a testimonial to the dedicated team of Genius professionals who build products and delivers services that drive customer success from both SMB and Enterprise-scale companies. Genius.com products enable marketing to deliver unrivaled sales success by automating lead nurturing until the right-time connection of a sales-ready opportunity with the appropriate sales rep."

Genius unparalleled growth stems from its continued customer success which includes:

--  BT (Formerly British Telecom): Easily created campaigns to instantly
    connect with their  most valuable customers, offer them important advice
    and services for upsell opportunities
--  Information Builders: Effective distribution of demand gen and lead
    qualification efforts to the field so they can instantly respond to sales
    ready leads and focus on the opportunities that represent the greatest
    return
--  Intuit: Eliminated a one week lag in delivery of sales ready leads to
    individual reps increasing their ability to connect with opportunities
--  Lumension Security: Evolved email marketing from previous ESP-only
    solution for enriched lead nurturing efforts that resulted in highly
    relevant prospect communications
--  newScale: Optimized their lead gen efforts so Marketing could
    efficiently increase reach and Sales could then connect with more and
    better qualified leads while keeping their headcount in check to improve
    both their top and bottom lines
--  ParAccel: Quickly generated qualified inbound leads to sales and built
    the pipeline through cost effective email marketing
--  Cisco WebEx: Nurtured and re-engaged with "cold" leads for additional
    pipeline opportunities and added deal flow
    

In the past quarter Genius.com also has noted several significant milestones and achievements including:

-- Added over 115 new customers in less than 8 months, becoming the fastest growing and most sought after marketing automation solution (Read full release.)

-- Added Website analytics and anonymous visitor tracking capabilities to Genius Enterprise marketing automation solution (Read full release.)

-- Published Marketing Automation Essentials Handbook, the authoratative lead nurturing guide authored by B2B Marketing expert, Ardath Albee. (Download free copy.)

-- Launched MarketingGenius® Resource Center, the definitive resource destination for B2B sales and marketing professionals looking for demand generation, lead nurturing and Sales 2.0 best practices content

-- Partnered with American Marketing Association and "Crossing the Chasm" Author Geoffrey Moore on "Provocation-based Selling" Webinar -- achieving highest attendance in the company's history

About Genius.com

Genius.com is the leading provider of marketing automation, sales lead management and demand generation solutions that enable both marketing and sales users to quickly identify and connect with their best prospects, without IT. Genius.com is a Sales 2.0 leader with over 500 corporate customers who use Genius solutions to automate email marketing and lead nurturing campaigns that deliver the most qualified leads directly to their frontline sales reps, so they can immediately follow-up on their best opportunities.

Genius.com is a privately held company funded by Accel Partners, Mohr Davidow Ventures, Emergence Capital, and Walden International, with headquarters in San Mateo, CA. For more information, visit www.genius.com.

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