February 09, 2010 10:03 ET and DemandGen Europe Partner to Extend European Presence of's Social Marketing Automation Solution

Partnership Combines Premier Lead Management Services and Support With Award-Winning Marketing Automation Solutions for Greatest Return and Shortest Time-to-Value for Joint European Customers

SAN MATEO, CA and MUNICH, GERMANY--(Marketwire - February 9, 2010) - Incorporated®, the leading on-demand provider of B2B marketing automation, sales lead management, and email marketing solutions for sales and marketing professionals, and DemandGen Europe, (formerly Aservo Interactive), a team of marketing automation experts which provides demand generation services in the European market, today announced a strategic partnership to provide joint lead management services and marketing automation solutions in the European market. DemandGen Europe selected above several other solution providers as the ideal choice to meet the needs of their customers who are looking for affordable, easy to use marketing automation solutions.

"DemandGen currently boasts over 150 customers across 12 countries worldwide and provides pre-eminent lead management services and support for customers in the EU," said Ali Fenn, Vice President of Sales and Business Development at "This latest partnership reinforces our global commitment to customers who are looking for cost-effective marketing automation solutions and services to enable the best time to value."

With, DemandGen Europe is meeting an underserved market that requires easy-to-use and cost effective lead management services that produce real and measurable results for Sales. Genius provides on-demand email marketing and marketing automation solutions that let both marketing and sales professionals identify and connect with their best prospects online in real-time, without IT involvement. Using Genius, customers like BT have been able to quickly and easily automate their email marketing efforts resulting in prioritized service to their high value customers.

In the US, Genius customers have seen quick time to success to:

-- Double their pipeline in just one quarter

-- Triple their email marketing success rate

-- Quadruple their previous sales results with half the staff

"European businesses of all sizes are demanding affordable, easy-to-use lead management solutions and after an exhaustive search of competitive products Genius Enterprise was the clear choice for our customers," said Reinhard Janning, CEO of DemandGen Europe. "Genius provides an intuitive interface for quick and easy marketing campaign creation along with instant sales alerts that instantly demonstrates marketing's impact on sales results."

About DemandGen Europe (Formerly ASERVO Interactive)

DemandGen is a global team of marketing automation and lead management experts, with centers of excellence across North America and Europe. Best known for its award-winning lead scoring and nurturing methodologies, DemandGen has helped hundreds of clients establish best practices, implement effective lead management programs, and produce measurable results. DemandGen Europe also partners with Eloqua, Oracle, Sharedvue and other vendors in order to provide a best-of-breed suite of tools for every requirement around marketing automation and lead management.

For more information, visit

About® is the leading provider of sales lead management and demand generation solutions that enable both marketing and sales users to quickly identify and connect with their best prospects, without IT. is a Sales 2.0 leader with over 500 corporate customers who use Genius solutions to automate email marketing and lead nurturing campaigns that deliver the most qualified leads directly to their frontline sales reps, so they can immediately follow-up on their best opportunities. is a privately held company funded by Accel Partners, Deep Fork Capital, Emergence Capital, Mohr Davidow Ventures and Walden International, with headquarters in San Mateo, CA. For more information, visit or email info at

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