April 08, 2010 08:08 ET Launches Its New App on's ChatterExchange, Accelerating the Market Shift to Cloud 2, the Next Cloud Computing Paradigm

Genius for Chatter Integrates Social Collaboration With Live Lead Tracking to Maximize Lead Visibility and Customer Service for Joint Customers; Genius for Chatter Is Among First Social Enterprise Apps Available on the ChatterExchange, Now Live on AppExchange 2

SAN MATEO, CA--(Marketwire - April 8, 2010) - Incorporated®, ranked No. 1 in marketing automation, and a leading on-demand provider of B2B sales lead management and demand generation solutions, today announced it has launched a new app on's ChatterExchange, helping accelerate the market shift to Cloud 2, the next cloud computing paradigm. Genius for Chatter is among the first apps to leverage the social components of Chatter now available in the platform. These new apps can all be found on the ChatterExchange, a brand new category for social enterprise apps that is now part of AppExchange 2.

The expanded Genius for Chatter functionality extends previously announced Genius Enterprise™ Spring release capabilities, including the addition of social media tracking technology and Genius URLs (gURLs) to users, allowing them to instantly see the revenue impact of social media campaigns.

Salesforce Chatter provides a rich suite of social collaboration components including profiles, status updates, and real-time feeds that developers and partners are now using to build new social enterprise apps. The ChatterExchange, a new category on AppExchange 2, provides a single location for customers to try and buy these new solutions that can extend the benefits of cloud computing and social-enabled business applications throughout the enterprise. The new ChatterExchange can be found at

"Genius for Chatter integrates Chatter's social capabilities throughout the enterprise and is a great complement to Genius Enterprise, which provides social marketing automation to track conversations in the cloud, ensuring that sales and marketing have the most up to date information about their leads and contacts," said Ali Fenn, vice president of sales and business development at "The combined social tools give Salesforce CRM users the first complete and real-time 360 degree view to track progress and activity of their most lucrative leads and contacts, regardless of lead source."

With the Genius for Chatter release, Genius adds the following marketing automation features and enhancements to's award-winning Genius Enterprise solution:

Enhanced Chatter Capabilities with Genius Tracker

  • One-click Chatter follow within the Tracker
  • Real-time updates to Chatter feeds
  • Integrated view of a record's Chatter feed

New Genius Chatter Dashboard Integrates Genius and Chatter Information

  • Complete view of any record's Chatter feed, Salesforce CRM activity history and Genius event history
  • See in-time updates to contact/lead/account/opportunity records
  • Filter Chatter feed by lead score range, instantly see who is hot or approaching "sales ready"
  • Option to view all records or filter by those currently followed

"The release of Genius for Chatter continues the momentum of recent Genius announcements, including its recent No. 1 marketing automation platform ranking by AppExchange users," said Kendall Collins, chief marketing officer, "Genius for Chatter is a great example of combining the powerful social enterprise capabilities of Chatter with the real-time visibility and social tracking of Genius to help foster the shift to Cloud 2, the new cloud computing paradigm."

About the Platform and AppExchange is the only proven enterprise platform for building and running business applications in the cloud. The platform powers the Salesforce CRM ( applications with more than 800 ISV partner applications like those from and Fujitsu, and nearly 150,000 custom applications used by's 72,500 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel. now enables developers to make any enterprise app social by leveraging the social collaboration components including profiles, status updates, and real-time feeds available with Chatter.

Applications built on the platform can be easily distributed to the entire cloud computing community through the AppExchange 2 marketplace, now featuring the ChatterExchange.

About is the No. 1 provider of social marketing automation, sales lead management and demand generation solutions that enable both marketing and sales users to quickly identify and connect with their best prospects, without IT. With hundreds of corporate customers who use Genius solutions to automate email marketing and lead nurturing campaigns, B2B marketers are proving their impact on revenue by delivering the most qualified leads directly to their frontline sales reps, so they can immediately follow-up on their best opportunities and close more deals. is a privately held company funded by Accel Partners, Deep Fork Capital, Emergence Capital, Mohr Davidow Ventures, and Walden International, with headquarters in San Mateo, CA. For more information, visit or email Info at Genius.

Contact Information



Keyword Cloud

View Website