February 16, 2010 08:08 ET Selected to Highlight the Rise of Social Marketing Automation at the Pacific Crest 2010 Emerging Technology Summit

SAN MATEO, CA--(Marketwire - February 16, 2010) - Incorporated®, the leading on-demand provider of B2B marketing automation, sales lead management, and email marketing solutions for sales and marketing professionals, was selected as one of 50 companies to speak at the Pacific Crest 2010 Emerging Technology Summit, in San Francisco, February 24-25, 2010. The selection was based on the company's momentum, including its 2009 ranking as the No. 1 marketing automation solution on the AppExchange, recent product innovations and continued corporate sales success. CEO and founder, David Thompson, will discuss the company's new technology and the benefits of social marketing automation during the Summit's 5th Annual On-demand Conference:

  • February 25, 2010 at 3:00pm
  • Fairmont Hotel in San Francisco recently launched Genius URLs, "gURLs", which for the first time give B2B marketers an easy way to track and measure social media campaign efforts for more effective lead nurturing. 

"Social marketing has great promise for the marketer, but at the end of the day, it's only a promise if marketers can't use it to nurture leads and generate revenue," said David Thompson, CEO of "The key to greater success and greater adoption of these methods is to integrate the reach of social media with the lead management capabilities of marketing automation which Genius is pioneering."

Thompson will address key issues including:

  • The need for provable results and measurement in social marketing
  • The opportunity to use automation to leverage both inbound and outbound social marketing efforts for sales success
  • The market opportunity for social marketing automation

About® is the leading provider of sales lead management and demand generation solutions that enable both marketing and sales users to quickly identify and connect with their best prospects, without IT. Genius com is a Sales 2.0 leader with over 500 corporate customers who use Genius solutions to automate email marketing and lead nurturing campaigns that deliver the most qualified leads directly to their frontline sales reps, so they can immediately follow-up on their best opportunities. is a privately held company funded by Accel Partners, Mohr Davidow Ventures, Emergence Capital, and Walden International, with headquarters in San Mateo, CA. For more information, visit or email Info at Genius.

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