November 10, 2009 08:08 ET Sets a Record Pace in Marketing Automation Category, Adding Over 115 New Customers in Less Than Eight Months

Longtime #1 Marketing Solution for Sales Winning On-Demand Marketing Automation Market With Immediate Time to Value and Clear ROI

SAN MATEO, CA--(Marketwire - November 10, 2009) - Incorporated®, the leading on-demand provider of B2B marketing automation, real-time sales lead management, and email marketing solutions, today announced explosive customer adoption, surpassing 115 new customers in the eight months since releasing Genius Enterprise Marketing Automation. In addition to this impressive new customer total the company also announced over 20 existing customer upgrades to Genius Enterprise Marketing Automation. Despite launching in the midst of the recession, this unprecedented customer adoption cements as the on-demand marketing automation leader.

Adopted across a wide variety of industries, companies are using Genius to solve the critical issue of driving greater revenues while containing costs in today's economy. Notable Genius Enterprise customers include Advent, Aruba Networks, Baxter BioPharma, Florida Panthers, Holiday Inn Club, Infogix, Information Builders, Intuit, Lumension, ParAccel and Ring Cube. "In these difficult economic times the incredible demand for our products is particularly telling and signals the unparalleled value that customers derive from's marketing automation solution," said Scott Mersy, VP of Marketing and Products.

Genius Enterprise marketing automation has enjoyed tremendous adoption because of the clear and significant ROI and quick time to value that it delivers for customers. Genius Enterprise enables meaningful customer connections -- automated and personal -- with right-time precision and provides best-in-class time to value and the lowest TCO. These benefits are facilitated by its easy drag and drop workflow and campaign creation, real-time alerts through the one-of-a-kind Genius Tracker and unrivaled integration with Combined with the world-class email marketing capabilities and Sales 2.0 features Genius was already known for, Genius Enterprise delivers exceptional capabilities that ensure Marketing and Sales are productive, efficient, and accountable for driving business value.

"The customer response to Genius Enterprise is a staggering validation of our product strategy," said David Thompson, CEO of "Our history-making success in the category is directly related to the differentiating capabilities that help customers get immediate return on lead nurturing, lead scoring, and the right-time hand-off to sales. Our instant-on, real-time, scalable SaaS architecture and essential ease of use is driving remarkable customer success with low total cost of ownership."

Included in the over 115 customer wins are such companies as Information Builders and Lumension Security who each have recorded impressive gains since adoption of Genius Enterprise.

"Since adopting Genius, Information Builders has been able to distribute our demand gen and lead qualification efforts to the field so they can instantly respond to sales ready leads and focus on the opportunities that represent the greatest return," said Jake Freivald, VP of Corporate Marketing, Information Builders. "With Genius our field reps are empowered to close more business faster."

"Genius Enterprise Marketing Automation has provided an evolutionary step forward in our email marketing efforts which had lackluster performance with our previous ESP-only solution," said Chris Hewitt, Senior Director of Marketing Operations at Lumension. "Driven by Genius, our lead nurturing efforts now create an enriched dialog with our prospects. As a result, we are able to incrementally build commitment with our prospects through a set of intelligently automated and highly relevant communications. Our audiences get the information they find valuable and sales gets leads that are not only pre-qualified but have trust pre-built into the process."

About is the leading provider of marketing automation, sales lead management and demand generation solutions that enable both marketing and sales users to quickly identify and connect with their best prospects, without IT. is a Sales 2.0 leader with over 500 corporate customers who use Genius solutions to automate email marketing and lead nurturing campaigns that deliver the most qualified leads directly to their frontline sales reps, so they can immediately follow-up on their best opportunities. is a privately held company funded by Accel Partners, Mohr Davidow Ventures, Emergence Capital, and Walden International, with headquarters in San Mateo, CA. For more information, visit

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