June 22, 2010 08:08 ET Wins Two Business Marketing Association Awards for B2B Marketing Excellence

BMA Recognizes Marketing Software Provider for Its Unique, Community-Based Communications Program

SAN MATEO, CA--(Marketwire - June 22, 2010) - Incorporated®, ranked Number 1 in marketing automation and a leading on-demand provider of B2B lead management and demand generation solutions, has been honored with two 'B2' awards by the Business Marketing Association (BMA). The BMA, the preeminent service organization for business-to-business marketing and communications professionals, selected as a winner within the Integrated Communications and Social Media categories.'s Connected Marketer blog, launched earlier this year to serve as an educational resource and networking community for B2B marketers, was honored in the 'Corporate Blog, Single' category.'s 2010 customer engagement strategy, titled "Ditching the Pitch to Connect with Marketers," was chosen as the best entry within the 'Integrated Marketing Communications' category.

"We wanted our new communications strategy to embrace our community as a resource for shared knowledge versus the often off-putting 'pitch-at-them' approach that is still widely used. This meant integrating social elements and delivering more empathetic, community-focused information into all our customer-facing channels," said Parker H. Trewin, director of marketing communications for "These awards from a prestigious organization like the BMA are frosting on the cake; the real win is the end result: a more vibrant and active community that shares diverse opinions, ideas and rich content."

The B2 awards, which evolved this year from the BMA's prior Pro-Comm awards, recognize the work business marketers and agencies do "2" engage employees, sales forces, channel partners, government and even consumers. The B2 Awards also encompass other marketing responsibilities, including strategy, and give marketers a way to be recognized for non-marcom achievements. An all-marketer judging panel made up exclusively of senior-level business executives selected from a competitive group of entries submitted by marketers and agencies across the U.S.

"The B2 awards recognize marketing excellence -- creativity, execution and results," said Patrick Farrey, executive director of the BMA. " impressed the judges with its campaigns in the integrated marketing and best blog divisions with their peer-based initiatives that creatively delivered upon objectives."

Complete details about the BMA awards and its winners can be found at

About® is the No. 1 provider of social marketing automation, sales lead management and demand generation solutions that enable both marketing and sales users to quickly identify and connect with their best prospects, without IT. With hundreds of corporate customers who use Genius solutions to automate email marketing and lead nurturing campaigns, B2B marketers are proving their impact on revenue by delivering the most qualified leads directly to their frontline sales reps, so they can immediately follow-up on their best opportunities and close more deals. is a privately held company funded by Accel Partners, Deep Fork Capital, Emergence Capital, Mohr Davidow Ventures, and Walden International, with headquarters in San Mateo, CA. For more information, visit or email Info at Genius.

Contact Information


Keyword Cloud

View Website