November 17, 2009 08:08 ET's Genius Tracker Now Available on the AppExchange

Latest Application Built Natively on the Platform Delivers Real-Time Tracking of Prospect Interest

SAN FRANCISCO, CA--(Marketwire - November 17, 2009) - Dreamforce Conference, Booth #1016 -- Incorporated®, a leading on-demand provider of B2B marketing automation, sales lead management, and email marketing solutions for sales and marketing professionals, today announced that Genius Tracker on is now available on the AppExchange.

Built natively on the platform,'s custom application development platform, the Genius Tracker on allows sales and marketing team members to gain instant insight to changes in prospect status and behavior within Salesforce CRM. The application complements's popular solutions on the AppExchange -- Genius Pro and Genius Enterprise. The Genius Tracker on is offered as a free upgrade to the hundreds of Genius and joint customers. It is immediately available for test drive and deployment from the AppExchange,

The Genius Tracker on application combines the power of the platform with's real-time sales and marketing data to provide a single solution to achieve instant visablity into prospect tracking with robust analytics. " stands alone, providing the only solution that completely leverages Salesforce CRM," said Ali Fenn, vice president of sales and business development, "Only enables real-time tracking of proactive prospect visibility that is instantly available to both sales and marketers in Salesforce CRM."

With Genius Enterprise, sales and marketers can share critical real-time prospect information from directly within Salesforce CRM. In addition, the Genius Tracker on lets users see which prospects are interested at any given point and instantly review their web-browsing behavior to gain a complete history of activities to assess closing probability.

"'s application exemplifies how developers can use the platform to innovate," said Kendall Collins, chief marketing officer, " Genius Tracker is a an example of a solution that is available to customers via the AppExchange to help them realize customer success." has attained nearly 100 user reviews on the AppExchange, averaging a stellar 4.8 out of 5 ranking. AppExchange testimonials include the following rave reviews:

"Genius has helped us to easily and cost-effectively create and send professional emails, generate leads, automate interaction and track results in an affordable and professional manner. By using Genius, we have been able to extend our reach. Overall, Genius is one-stop-shop for your sales and marketing needs."

"Our business is built on top of Salesforce CRM and Genius powers our entire e-mail marketing program. The integration is seamless and works without exception."

"I strongly recommend Genius as a seamlessly integrated sales and marketing application. Genius has proved to be the go to place for every aspect of marketing. Genius provides the latest technologies, custom solutions, and an eager-to-please support community willing to educate and propose solutions."

"Genius helps our sales team sort quickly through leads to find quality prospects and move the process forward quickly without the usual 'phone tag' issues. Overall a great app for Salesforce CRM."

The Genius Tracker on is immediately available to test drive and for deployment at

About is the leading provider of marketing automation, sales lead management and demand generation solutions that enable both marketing and sales users to quickly identify and connect with their best prospects, without IT. is a Sales 2.0 leader with over 500 corporate customers who use Genius solutions to automate email marketing and lead nurturing campaigns that deliver the most qualified leads directly to their frontline sales reps, so they can immediately follow-up on their best opportunities. is a privately held company funded by Accel Partners, Mohr Davidow Ventures, Emergence Capital, and Walden International, with headquarters in San Mateo, CA. For more information, visit

About the Platform and AppExchange is the only proven enterprise platform for building and running business applications in the cloud. The platform powers the Salesforce CRM applications with more than 800 ISV partner applications like those from CODA and Fujitsu, and more than 120,000 custom applications used by's 63,200 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel.

Applications built on the platform can be easily distributed to the entire cloud computing community through the AppExchange marketplace at

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