SOURCE: Gensym


November 11, 2009 17:00 ET

Gensym Corporation Announces Organizational Change to Enhance Focus on Customers

AUSTIN, TX--(Marketwire - November 11, 2009) - Gensym Corporation (Gensym) today announced a reorganization and leadership change to bring greater focus on Gensym's customers. Versata veteran Danielle Royston has been appointed Chief Executive Officer of Gensym. Former General Manager, Patrick Nichols will be leaving Gensym in November.

Prior to joining Gensym, Royston spent ten successful years at the global enterprise software company, Trilogy Inc., serving in various leadership roles including Director of Trilogy University, an internationally recognized corporate university and R&D incubator. She is widely recognized as an industry thought leader and has been featured in many prominent publications including Fast Company and The Harvard Business Review.

"I'm delighted to assume this leadership role at Gensym," said Royston. "My immediate priorities will be the implementation of the Customer Success program, designed to focus on successful customer relationship and alignment of product development investments with customer priorities. I am excited to meet each of Gensym's customers and learn about how Gensym can help provide the business value the G2 product can derive. I will be making a lot of changes -- all driving to improve every customers experience with Gensym."


Gensym Corporation provides the G2 rules-based modeling suite for mission-critical, real time decision support systems and a variety of services to ensure successful deployment. Gensym's flagship G2 software employs a patented inference engine to provide decision support and process control solutions that detect, diagnose, and resolve costly problems in real time. The world's largest manufacturers, utilities, communications, transportation, aerospace, finance, and governments use G2 to maximize agility and improve performance. Gensym and its partners deliver a range of services throughout the world, including training, software support, application consulting, and complete custom solutions. For more information visit,

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