SOURCE: Gentex


April 28, 2010 08:45 ET

Gentex Announces New Rear Camera Display Mirror Program With Toyota

ZEELAND, MI--(Marketwire - April 28, 2010) -  Gentex Corporation (NASDAQ: GNTX), the leading supplier of automatic-dimming rearview mirrors and camera-based active safety systems to the worldwide automotive industry, has announced that it is shipping auto-dimming interior rearview mirrors with its Rear Camera Display (RCD) feature for the 2010 Toyota 4Runner. The mid-size sport utility vehicle with the RCD feature is available in North America.

The Gentex RCD Mirror is standard equipment on the 4Runner Trail and Limited grade/trim levels, and is available as a stand-alone option on the SR5 trim level. The auto-dimming RCD Mirror contains a liquid crystal display (LCD) that works with an automaker-specified video camera mounted at the rear of the vehicle to provide a view directly behind the vehicle while backing up. When the vehicle is shifted into "reverse," a display appears automatically through the auto-dimming mirror's reflective surface. The display disappears when the vehicle is shifted into any other gear, a capability that is made possible utilizing Gentex's "transflective" coating and lighting techniques, resulting in a bright, high-resolution color image.

"Toyota has offered a Gentex auto-dimming interior mirror on the 4Runner for many years. The addition of the RCD mirror expands this safety feature on the Toyota lineup," said Gentex Senior Vice President Enoch Jen. "The mirror is a preferred and intuitive location to display rear camera images because it allows the driver to view the display and the reflected scene simultaneously. We are pleased that Toyota continues to offer this technology on an increasing number of vehicle models." 

Founded in 1974, Gentex Corporation (Nasdaq Global Select Market: GNTX) is an international company that provides high-quality products to the worldwide automotive industry and North American fire protection market. Based in Zeeland, Michigan, the Company develops, manufactures and markets interior and exterior automatic-dimming automotive rearview mirrors that utilize proprietary electrochromic technology to dim in proportion to the amount of headlight glare from trailing vehicle headlamps. More than half of the Company's interior mirrors are sold with advanced electronic features, and more than 97 percent of the Company's revenues are derived from the sale of auto-dimming mirrors to nearly every major automaker in the world.

Contact Information

    Connie Hamblin
    Craig Piersma

    EXCHANGE: NASDAQ Global Select Market