SOURCE: Gentex

Gentex

August 25, 2010 07:59 ET

Gentex Mirror-Based Backup Camera Display Featured on Additional 2010 Toyota Vehicles

ZEELAND, MI--(Marketwire - August 25, 2010) -  Gentex Corporation (NASDAQ: GNTX), the leading supplier of automatic-dimming rearview mirrors and camera-based active safety systems to the worldwide automotive industry, has announced that it is shipping auto-dimming rearview mirrors with its Rear Camera Display (RCD) feature for the 2010 Toyota Corolla sedan and Toyota Auris family hatchback sold in European and other overseas markets. The Auris is one of the first European Union-built vehicles to offer the RCD feature specifically for the European markets. 

The Gentex RCD Mirror is offered as optional equipment on multiple trim levels of both the Corolla and Auris. In addition, both models continue to offer base Gentex interior auto-dimming mirrors as standard equipment on some trim levels.

The RCD Mirror contains a liquid crystal display (LCD) that works with a video camera mounted at the rear of the vehicle to provide a view directly behind the vehicle while backing up. When the vehicle is shifted into "reverse," a display appears automatically through the auto-dimming mirror's reflective surface. The display disappears when the vehicle is shifted into any other gear, a capability that is made possible utilizing Gentex's "transflective" coating and lighting techniques, which result in a bright, high-resolution color image. 

"Toyota continues to expand its offering of the RCD Mirror across vehicle segments. The Corolla is recognized as the world's best-selling car and the Auris, released in 2007, is gaining in popularity throughout Europe," stated Enoch Jen, Gentex Senior Vice President. "Gentex is pleased to work with Toyota in offering this technology on these popular vehicles." 

Founded in 1974, Gentex Corporation (NASDAQ: GNTX) is the leading supplier of automatic-dimming rearview mirrors and camera-based active safety systems to the global automotive industry, and provides smoke alarms and signaling devices to the North American fire protection market. Based in Zeeland, Michigan, the international Company develops, manufactures and markets interior and exterior automatic-dimming automotive rearview mirrors that utilize proprietary electrochromic technology to dim in proportion to the amount of headlight glare from trailing vehicle headlamps. More than half of the Company's interior mirrors are sold with advanced electronic features, and more than 97 percent of the Company's revenues are derived from the sale of auto-dimming mirrors to nearly every major automaker in the world.

Contact Information

  • MEDIA AND INVESTOR CONTACT:
    Connie Hamblin
    616/772-1800
    WEBSITE: www.gentex.com