SOURCE: Genuine Interactive

November 23, 2009 06:00 ET

Genuine Interactive Wins Top Honors for "Best Use of Video" at MITX Awards

Agency Also Takes Honors in Real Estate Category

BOSTON, MA--(Marketwire - November 23, 2009) - Genuine Interactive, an interactive marketing agency, was honored for the "Best Use of Video" at the 14th Annual Massachusetts Innovation & Technology Exchange (MITX) Awards. The MITX Awards are the largest and most prestigious awards competition in the country for interactive and web innovations and celebrates the best creative and technological accomplishments emerging from New England.

The Genuine Interactive team was honored for their work as the Best Use of Video for their creation of "Speed Baby: 3DVIA Launches New Products Using Innovative Lead-Gen Video Site" for client 3DVIA in Concord, Mass.

"We approached Genuine Interactive with a difficult challenge: help us launch a game engine alongside an existing product suite intended to empower anyone to communicate in 3D. Under a tight deadline, Genuine exceeded our expectations with a unique and engaging visual experience, delivering our message effectively to our diverse target markets," said David Laubner, Director of Product Marketing, 3DVIA, Dassault Systèmes. "We are honored to be recognized at this year's MITX Interactive Awards with a truly great partner."

Genuine Interactive, working with Rattle Advertising for real estate client Samuels & Associates, also took home honors for the best in the Real Estate Category for their "Welcome to the Fenway Triangle" site.

In a new category introduced by MITX this year, The People's Choice Awards, Genuine Interactive was included in the voting for Best Agency of the Year and came in 3rd behind Boston's powerhouse agencies Mullen and Arnold Worldwide.

Commenting on the awards, Genuine Interactive's Chief Creative Officer, Chris Pape said, "We're honored to accept these prestigious awards on behalf of our clients and fortunate to have worked with them to bring to life innovative brands with video rich user experiences."

The awards were presented at a sold-out event at the Boston Marriott Copley Place, where more than 1,100 professionals were in attendance from the Internet business and marketing industry.

About MITX

Established in 1996, The Massachusetts Innovation & Technology Exchange (MITX) is the region's premier professional organization for the Internet business & marketing industry. MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. For more information please go to mitx.org.

Genuine Interactive, is an interactive marketing agency specializing in world class site design and development, search marketing, social media, customer acquisition / retention campaigns and bringing brands to life through digital channels.

Contact Information

  • CONTACT:
    Cyril Lemaire
    Chief Marketing Officer
    Genuine Interactive
    617.451.9700