SOURCE: Phocuswright Inc.

October 01, 2007 10:50 ET

German Online Travel Market Projected to Near 12 Billion EUR in 2008

PhoCusWright Releases German Online Travel Overview Second Edition

SHERMAN, CT--(Marketwire - October 1, 2007) - According to a new report from PhoCusWright Inc., the German travel market, with important local variations, is marching relentlessly online in the footsteps of the U.S. travel market. The report, PhoCusWright's German Online Travel Overview, provides an in-depth look of the German travel market, including market size, forecasts and analysis, as well as the overall European market, for 2004-2006 and projects trends through 2008.

According to the report, online revenues as a percentage of the total German travel market reached 20% in 2006. By 2008, nearly one out of every four euros spent on travel in Germany will be for online leisure/unmanaged business travel and the growth rate in this relatively mature online market will be a solid 23%.

Additional highlights of the German online travel market include:

--  Three major tour operators dominate the market, and their traditional
    business model is undergoing a major transformation.
--  The low-cost carrier business in Germany continues its profound
    growth, lifting the online channel and changing leisure and travel habits.
--  Branded hotels account for less than 50% of the total hotel market.
--  Local online agency brands are holding their own against international
--  Independent travel habits are beginning to supplant the tradition of
    packaged holidays. Online booking and transaction success breeds trust in
    the Internet and overcomes discomfort with credit cards and online payment.

The individual markets of Europe, in particular the top five (U.K., Germany, France, Spain and Italy) demonstrate the variety of paths that developing e-commerce economies can take. Hence, PhoCusWright has undertaken a country-by-country research effort covering these five markets and the European market as a whole, resulting in six new reports, including PhoCusWright's German Online Travel Overview.

Packed with numerous additional findings, the report is available at for US$800 (560 EUR*).

*EUR is approximate and based on exchange rate as of September 28, 2007.

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