SOURCE: Omniture

September 25, 2007 03:00 ET

Germanwings Selects Omniture to Optimize Online Booking Center

Germany's Leading Low-Cost Airline to Drive Higher ROI With Omniture Web Analytics

MUNICH, GERMANY--(Marketwire - September 25, 2007) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Germanwings, Germany's leading low-cost airline, has selected Omniture to enhance the booking experience for their customers and increase the effectiveness of the company's online marketing strategies. Using Omniture SiteCatalyst® Web analytics, the company will have insight into the performance of online marketing campaigns in addition to visitor activity, traffic patterns and behavioral trends associated with their site structure and the booking process. In addition, Germanwings will leverage Omniture Discover™ to gain real-time insight into Web site visitor segmentation in order to develop highly targeted marketing initiatives and enhance the individual customer experience. With this insight into customer preferences and behaviors, Germanwings can continuously optimize their online effectiveness and increase revenue.

"Reporting 550 million Euros in 2006, has become the airline portal with the highest revenue in Germany; and in 2007 we want to achieve at least double-digit percent year-on-year revenue growth," said Gregor Schlueter, senior vice president marketing & sales of Germanwings. "To help us achieve that goal, we've selected Omniture to gain the real-time insight we need to understand our customers' buying patterns, allowing us to continuously improve customer experience and extend our service offering."

Germanwings uses Omniture's online business optimization software to measure how customers interact with and monitor the complete booking process in real-time. With this insight into customer preferences and behaviors, Germanwings can continuously optimize their online effectiveness and increase customer retention. Germanwings will also integrate multi-channel data sources to obtain a complete picture of online and offline campaign performance.

"Continuous online business optimization is fundamental to the growth and success of an airline," adds Neil Weston, senior vice president and general manager of Omniture EMEA. "For example, airlines can measure visitor response to marketing campaigns during peak travel seasons and create promotions based on customer activity. They can also determine the most effective site navigation to make sure customers easily find the information they seek, or monitor online bookings to ensure each step of the process is clear and hassle-free."

About Germanwings

Germanwings is part of EUROWINGS Luftverkehrs AG group, of which Deutsche Lufthansa AG holds 49 percent of the shares. The airline currently operates a fleet of 27 A319s and A320s and will fly more than 60 destinations all over Europe.

About Omniture

Omniture, Inc. is a leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyse information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 2,500 customers include ABN Amro, AOL, Center Parcs, eBay, Thomas Cook, Vodafone Group Services Limited, Waitrose and

Note on Forward-Looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our services address the specific requirements of our customers and partners, the continued adoption by customers of our services, including our SiteCatalyst service, the significant capital requirements of the business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, and the blocking or erasing of "cookies"; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Contact Information

  • Omniture Press Contact
    Birgit Jordan
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