SOURCE: Gershoni

November 27, 2009 11:49 ET

Gershoni Announces the Black Friday Engagement Engine

Filtering the Noise, Gershoni Turns the Landscape of Social Media Into a Stream-Lined Focus Group

SAN FRANCISCO, CA--(Marketwire - November 27, 2009) - People are talking about your brand, and the Black Friday Engagement Engine,, a new project from Gershoni, is listening, sifting through the noise to deliver dynamic, accessible conversations that tap into the consumer sentiment and breaking news.

In an uncertain economic climate, all eyes are on Black Friday 2009. "Black Friday has historically served as an indicator of how consumers will behave during the holiday season," Gershoni Director of Strategy Amy Gershoni said. "In an unstable economy that offers the promise of recovery, we want to ask the questions: What are people sharing? And what does that tell us about the way people buy?"

As the world of social media expands, so does its role in the dispersal of consumer information. The Engagement Engine is designed to filter through the noise, allowing brands to derive maximum value from the conversations taking place online. "The Black Friday Engagement Engine has the ability to turn the landscape of social media into a streamlined focus group," said Creative Director Gil Gershoni. "This tool is something that can really change how brands interact with their consumers."

This project exemplifies Gershoni's unique point of view with regard to social media and its potential. By creating a tool that is authentic and updates in real time, Gershoni has created a thought-provoking experience, optimized to tell the story of a single day by uncovering the storylines as they unfold, identifying those that are most important to your brand.

Contact Information

  • For interview opportunities with creator Gil Gershoni, please contact:
    Amy Cunha
    Big Picture PR
    Email Contact