SOURCE: VerticalResponse

August 05, 2008 12:39 ET

Get Vertical: Marketing Workshops to Boost the Bottom Line of Small Businesses

VerticalResponse Inc. Announces Five More Cities in Its Workshop Series

SAN FRANCISCO, CA--(Marketwire - August 5, 2008) - VerticalResponse, Inc. ( today announces five new dates in its series of Email Marketing Workshops to teach small businesses in key vertical markets how to maximize their online marketing campaigns through the use of email marketing, survey and direct mail tools. The five new workshops will take place in Portland, OR; San Diego, CA; Cleveland, OH; Chicago, IL; and Scottsdale, AZ, extending the series launched earlier this year with events in San Francisco, CA; Denver, CO; and Austin, TX. Previous workshops reached capacity, with registration closing as much as a week ahead of the events.

"We love the passion we see in the small business community -- and it's so great to travel to different cities and share the concerns of small businesses across the country, and what VerticalResponse can do to help," said Janine Popick, founder and CEO of VerticalResponse. "Our events in Denver, Austin and San Francisco were huge successes, and with the new sessions we've added to the bill, we're sure this next group will be even better! Our goal is to let small business owners know how they can easily and effectively market themselves, without breaking the bank."

GetVertical Workshops now provide a full day of sessions packed with marketing advice, real world examples of successful marketing campaigns and hands on training on how to use the VerticalResponse suite of products.

"As a new VerticalResponse user, I found the workshop incredibly informative. We got some great ideas for best practices and learned about the latest in online marketing," said Barbara Ouellette of Rancho la Puerta Spa. "Since attending just three months ago, we have already grown our list by more than 20%, and we're looking forward to incorporating surveys into our marketing mix. I would recommend GetVertical workshops to any small business, whether you're getting started with email marketing or just need a refresher."

Each day's schedule begins with a Keynote address, and then attendees will learn about a range of online marketing fundamentals, with sessions including:

--  "Best Practices in Small Business Marketing"
--  "Making the Most of Surveys"
--  "Workshop: Extreme Makeover for Your Email Marketing Campaign"

Small Businesses can register for workshops in their area at Additional GetVertical Workshops are the latest in a series of programs VerticalResponse has implemented to help current and potential customers learn from each other, and from best practices observed at the macro level. Other programs include Popick's award-winning blog, the VerticalResponse Lounge, their own online community which recently surpassed 1,000 members, the "VerticalResponse - Email Marketing for Small Business" Facebook group, topical podcasts, and more.

VerticalResponse Email Marketing Workshop Tour Schedule

--  San Diego, CA, The Westgate Hotel, Tuesday, Sept 9th
--  Chicago, IL, Renaissance Blackstone Hotel, Tuesday, Sept 16th
--  Cleveland, OH, The Ritz-Carlton, Wednesday, Sept 17th
--  Portland, OR, Hilton Portland & Executive Tower, Tuesday, Sept 23rd
--  Scottsdale, AZ, Four Seasons Scottsdale at Troon North, Wednesday, Dec

About VerticalResponse

VerticalResponse, Inc. ( is a leading provider of self-service email marketing, survey and direct mail services empowering small businesses and non-profit organizations to create, manage and analyze their own direct marketing campaigns. VerticalResponse's flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit

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