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October 09, 2008 10:46 ET

Get a Deep Insight Into The Kids and Tweens Market in the U.S., 9th Edition

LONDON, UNITED KINGDOM--(Marketwire - Oct. 9, 2008) - Reportlinker.com announces that a new market research report related to the Consumer trends industry is available in its catalogue.

The Kids and Tweens Market in the U.S., 9th Edition

http://www.reportlinker.com/p096418/The-Kids-and-Tweens-Market-in-the-US-9th-Edition.html

This completely new Packaged Facts report provides a comprehensive look at the 36 million young consumers in the 3- to 11-year-old age group. Today's kids and tweens are on the cutting edge of the digital generation. They move seamlessly from sitting in front of Saturday morning TV to watching video on their PCs and downloading music on their mobile phones. They shift effortlessly from playing with traditional toys and dolls in the physical world to creating avatars they can use to live and play in virtual worlds. Using data from the Simmons Kids National Consumer Survey, the report contains practical guidance to marketers tasked with developing responsible and profitable strategies to connect with kids who are faced with intensifying competition for their attention from an increasingly wide range of media.

The report begins with a chapter identifying trends driving the kids and tweens market and highlighting opportunities for marketers. The report continues with a market overview that includes a profile of the kids population and an assessment of the size and growth of the market.

The next section of the report includes chapters on how kids and tweens spend their leisure time. One chapter on the social world of kids and tweens analyzes their relationships with family and friends, while another chapter shows how kids use computers and the Internet. The next chapter provides a detailed view of the leisure and entertainment choices of kids and tweens, including consumer electronics, toys and games and going out to the movies and to restaurants. Another chapter discusses the media usage habits of kids and includes an in-depth assessment of magazine readership, television viewing, radio listening and new media usage.

The next section of the report includes chapters on where kids get their money and how they spend it. It includes a detailed analysis of the sources of kids' income and an in-depth look where kids shop and what they buy.

The final section of the report highlights emerging trends in the kids and tweens market. One chapter evaluates the market impact of the growing influence of multicultural kids, who are expected to make up 46% of the population of 3- to 11-year-olds in 2015. Another chapter assesses the significance of the growing interest of parents and kids in going green by turning to eco-friendly products and healthy foods.


Chapter 1 Executive Summary
 Introduction
 Background
 Overview of Report
 Scope and Methodology
Scope of Report
 Methodology
Trends and Opportunities
 Digital Media Transform Kids Market
 Some See Beginning of the End for Kids TV
 Virtual Worlds Attract More Kids
 Marketers Capitalize on Virtual Worlds
 Major Marketers Start to Self-Regulate Advertising to Kids
 Cause-Related Marketing Appeals to Philanthropic Impulses of Kids
 Marketers Acknowledge Ongoing Changes in Relationship between Kids and
  Parents
 Nostalgia Fuels Revival of Older Brands in Kids Market
 Kids Create Growth Opportunities for Consumer Electronics Industry
 Cellphones Projected to Take Off in Kids Market
 Parental Demands for Healthy Foods and Eco-Friendly Products Generate
  Opportunities
Market Overview 
 Kids and Tweens Population Holds at 36 Million
 Kids Population Expected to Be 4% Larger in 2012
 Kids' Income Tops $19 Billion
 Family Spending on Kids Serves as Another Market Metric
The Social World of Kids and Tweens
 Most Kids Live with Two Parents
 More Kids Have Stay-at-Home Parent
 Number of Latchkey Kids Declines
 Most 3- and 4-Year-Olds Are in School
 Girls More Likely to Want to Work Hard in School
 Friends Matter
 Most Kids Are Altruistic
 Tween Girls More Likely to Stay in Touch Online
 Cellphone Use More Common among Kids
Technology in the Life of Kids and Tweens
 Most Kids Are Computer-Savvy
 More than One in Five Tweens Has Computer in Room
 Heavy Internet Users Remain Scarce among Kids
 Tweens Use Internet to Play Online Games, Stay in Touch with Friends
  and Listen to Music
Leisure and Entertainment Choices of Kids and Tweens
 Sports Important to Both Boys and Girls
 Many Kids Active in Organized Groups
 Tween Girls Most Likely to Own Consumer Electronics
 Many Kids Pass Time Watching Videos
 Tweens Mimic Music Preferences of Older Counterparts
 Playing Games Most Popular Activity on Consumer Electronic Devices
 Boys More Likely to Depend on Video Games for Entertainment
 Many Boys Cautious about Buying New Games
 Kids Still Want Old-Fashioned Toys
 Boys Lose Interest in Action Figures, Girls Stay Involved with Dolls
 Books Remain Popular
 TV Commercials Drive Kids' Movie Choices
 Fast Food Continues to Attract Kids
Kids and Tweens and the Media
 Tween Girls Top Magazine Readers
 Younger Kids More Likely to Love TV
 TV Time Peaks on Saturday
 Cartoons Get Nod from Kids
 Most Kids Know How to Use VCRs
 TV Ads Have More Impact on Boys than on Girls
 Kids Devote Less Time to Radio than TV
 Kids TV Continues to Migrate to the Internet
 Many Kids Watch Online Video
 Mobile Media Begin to Attract Tweens
Financial Profile of Kids and Tweens
 Families with Children Have Above-Average Household Income
 One in Four Kids Lives in Household with Income of $100,000 or More
 Tweens Start to Earn Money from Outside Jobs
 Doing Chores Important Role for Kids
 Tweens Generate More Income
Spending Patterns of Kids and Tweens
 Toys Top Buying Choice for Most Kids
 Moms Most Likely to Be the Ones Who Buy Toys for Kids
 Study Shows Mothers Spend Most on Clothes and Entertainment
 Tween Girls More Likely to Get What They Want from Parents
 Kids Have Major Impact on Family Vacation Choices
 Many Kids Make Online Purchases
 Most Kids Devote Money to Charitable Causes
 Fashion Piques Interest of Tween Girls
 Levis and Old Navy Most Popular Brands of Jeans
Getting Ready for the Multicultural Majority in the Kids and Tweens Market
 Multicultural Kids Population Will Continue to Grow Rapidly
 Hispanics Will Drive Kids Population Growth through 2015
 Multicultural Kids More Likely to Live in Lower-Income Households
 Multicultural Kids More Likely to Buy Clothes
 Multicultural Kids Stay Closer to Fashion Trends
 Multicultural Kids Pick Different Brands of Jeans and Sneakers
 African American Kids More Drawn to TV
 Non-Hispanic White Kids Less Likely to Watch a Lot of TV
 Radio More Important to Multicultural Kids
 Soccer and Basketball More Popular
 Nearly All Kids Read Books
 Hispanic Kids Lag in Computer and Internet Use
 Multicultural Kids Prefer Hip-Hop and R&B
 Black Kids Most Likely to Go to Movies Often
Kids and Tweens Going Green
 Today's Kids Environmentally Conscious
 Younger Kids More Likely to Nag Parents to Buy Green Products
 Parents Buying Recycled Products Are More Affluent
 Eco-Friendly Products and Green Marketing Initiatives Gain in Kids Market
 Toymakers in Tune with Eco Awareness
 Eco-Friendly Fashions Gain in Popularity
 Growth in Child Obesity May Have Hit Plateau
 Companies Promote Healthy Eating for Kids
Section 1 Overview
Chapter 2 Trends and Opportunities
Strategic Trends
 Digital Media Transform Kids Market
 Some See Beginning of the End for Kids TV
 Virtual Worlds Attract More Kids
 Marketers Capitalize on Virtual Worlds
 Major Marketers Start to Self-Regulate Advertising to Kids
 Study Indicates Creative Marketing Can Foster Healthy Eating
 Moms Want Promotions Targeted at Them Rather than Kids
 Cause-Related Marketing Appeals to Philanthropic Impulses of Kids
 Marketers Acknowledge Ongoing Changes in Relationship between Kids and
  Parents
 Nostalgia Fuels Revival of Older Brands in Kids Market
 Travel Industry Courts Kids and Their Families
 Customization Key to Reaching Digital Generation
 Kids Market Not Monolithic
Market Opportunities
 Kids Create Growth Opportunities for Consumer Electronics Industry
 Table 2-1: Selected Opportunities Related to Ownership of Consumer
  Electronics by 6- to11-Year-Olds by Age Group
 Cellphones Projected to Take Off in Kids Market
 Traditional Media Still Important for Advertisers
 Table 2-2: Selected Opportunities Related to Media Usage by 6- to 
  11-Year-Olds by Gender and Age Group
 Parental Demands for Healthy Foods and Eco-Friendly Products
  Generate Opportunities
 Untapped Potential in Kids' Entertainment Choices
 Table 2-3: Selected Opportunities Related to Entertainment Choices
  of 6- to 11-Year-Olds
 Opportunities Abound in Marketing to Kids Who "Get What They Want"
 Table 2-4: Selected Opportunities Related to 6- to 11-Year-Olds
  Who "Get What They Want Most/Some of the Time"
 Nearly 3 Million Kids Aspire to Buy Jeans at Gap, While 3.4 Million
  Want Nike Sneakers
 Table 2-5: Jeans and Sneakers Brands 6- to 11-Year-Old Boys Would
  Like to Own
 Table 2-6: Jeans and Sneakers Brands 6- to 11-Year-Old Girls Would
  Like to Own
 Kids Continue to Create Wide Range of Opportunities
 Table 2-7: Selected Opportunities Related to Leisure Activities of
  6- to 11-Year-Old Boys
 Table 2-8: Selected Opportunities Related to Leisure Activities of
  6- to 11-Year-Old Girls
 Table 2-9: Selected Opportunities Related to Toy Ownership by 6- to
  11-Year-Old Boys
 Table 2-10: Selected Opportunities Related to Toy Ownership by 6- to
  11-Year-Old Girls
 Table 2-11: Selected Opportunities Related to Ownership of Dolls by
  6- to 11-Year-Old Girls by Brand of Doll
Chapter 3 Market Overview
Profile of the Kids Population
 Kids and Tweens Population Holds at 36 Million
 Table 3-1: Size of Kids Population by Single Year of Age, 2006
 Kids Will Remain Stable Part of Population
 Table 3-2: 0- to 14-Year-Olds as Percent of Total U.S. Population,
  1950-2006
 Table 3-3: Selected Age Groups as Percent of Total Population, 2006,
  2010 and 2015
 Kids Population Expected to Be 4% Larger in 2012
 Table 3-4: Projected Growth in the Kids Population by Age Group, 2007
  vs. 2012
 Pacific Region Has Most Kids
 Table 3-5: Place of Residence of Households with 6- to 11-Year-Olds
 More Boys than Girls in Kids Population
 Table 3-6: Percent of Males and Females by Selected Age Groups, 2006
 Kids Are Disproportionately Multicultural
 Table 3-7: Population of 3- to 11-Year-Olds by Race and Hispanic
  Origin, 2006
 Table 3-8: Non-Hispanic Whites and Multicultural Population Groups as
  Percent of U.S. Population by Age Group, 2006
 Table 3-9: Race and Hispanic Origin of 3- to 11-Year-Olds by Age
  Group, 2006
Aggregate Income of Kids and Tweens
 Kids Have Multiple Income Sources
 Kids' Income Tops $19 Billion
 Table 3-10: Aggregate Income of 3- to 11-Year-Olds by Age Group, 2007
 Table 3-11: Projected Growth in Buying Power of 3- to 11-Year-Olds,
  2007-2012
 Table 3-12: Projected Growth in Buying Power of 3- to 5-Year-Olds,
  2007-2012
 Table 3-13: Projected Growth in Buying Power of 6- to 8-Year-Olds,
  2007-2012
 Table 3-14: Projected Growth in Buying Power of 9- to 11-Year-Olds,
  2007-2012
 Table 3-15: Growth in Aggregate Income of 3- to 11-Year-Olds by Age
  Group, 2007-2012
Family Expenditures on Kids and Tweens
 Family Spending on Kids Serves as Another Market Metric
 Parents Spend $123 Billion on Food, Clothing and Other Important
  Consumer Items
 Table 3-16: Annual Family Expenditures on Food, Clothing,
  Personal-Care Items, Entertainment and Reading Materials for 3- to
  11-Year-Olds, by Percent of Total for Each Age Group, 2007
 Table 3-17: Aggregate Annual Family Expenditures on Food, Clothing,
  Personal-Care Items, Entertainment and Reading Materials for 3- to
  11-Year-Olds by Age Group, 2007
 Parents Spend $65 Billion on Food for Kids
 Table 3-18: Aggregate Annual Family Expenditures on Food for 3- to
  11-Year-Olds by Age Group, 2007
 Kids Clothing Costs Parents $16 Billion
 Table 3-19: Aggregate Annual Family Expenditures on Clothing for 3-
  to 11-Year-Olds by Age Group, 2007
 Personal-Care, Entertainment and Reading Materials Generate $42
  Billion in Parental Spending
 Table 3-20: Aggregate Annual Family Expenditures on Personal-Care
  Items, Entertainment and Reading Materials for 3- to 11-Year-Olds
  by Age  Group, 2007
 Expenditures Will Total $138 Billion in 2012
 Table 3-21: Projected Growth in Family Expenditures on 3- to
  11-Year-Olds for Selected Consumer Products, 2007-2012
 Table 3-22: Projected Growth in Family Expenditures on 3- to
  5-Year-Olds for Selected Consumer Products, 2007-2012
 Table 3-23: Projected Growth in Family Expenditures on 6- to
  8-Year-Olds for Selected Consumer Products, 2007-2012
 Table 3-24: Projected Growth in Family Expenditures on 9- to
  11-Year-Olds for Selected Consumer Products, 2007-2012
Section 2 How Kids and Tweens Spend Time
Chapter 4 The Social World of Kids and Tweens
Family Environment
 Most Kids Live with Two Parents
 Figure 4-1: Percent of Children under 18 Living with Both Parents,
  Selected Years 1970-2006
 Table 4-1: Key Characteristics of Family Environment of 3- to
  11-Year-Olds, 2006
 Table 4-2: Living Arrangements of 3- to 11-Year-Olds by Race and
  Hispanic Origin, 2006
 Only Children Are Rare
 Table 4-3: Number of Children in Households with 6- to 11-Year-Olds
 More Kids Have Stay-at-Home Parent
 Table 4-4: Children under 15 in Married-Couple Families with
  Stay-at-Home Parents, 1994-2006
 Number of Latchkey Kids Declines
 Figure 4-2: Percent of 9- to 11-Year-Olds in Self-Care after School,
  1995-2005
Kids and Tweens at School
 School Enrollment Patterns Analyzed
 Table 4-5: Grade of Enrollment of 3- to 11-Year-Olds by Single Year
  of Age, October 2006
 Most 3- and 4-Year-Olds Are in School
 Figure 4-3: Percent of 3- and 4-Year-Olds Enrolled in School,
  1965-2006
 Girls Want to Work Hard in School
 Table 4-6: Attitudes toward School of 6- to 11-Year-Olds by Gender
  and Age Group
Kids and Tweens and Their Friends
 Friends Matter
 Table 4-7: Attitudes toward Friends of 6- to 11-Year-Olds by Gender
  and Age Group
 Most Kids Are Altruistic
 Table 4-8: Attitudes toward Helping Others of 6- to 11-Year-Olds by
  Gender and Age Group
 Tween Girls More Likely to Stay in Touch Online
 Table 4-9: Socializing on the Internet by 6- to 11-Year-Olds by Gender
  and Age Group
 Chapter 4 The Social World of Kids and Tweens (Cont.)
 Use of Instant Messaging Jumps at Age 10
 Figure 4-4: Percent of 6- to 11-Year-Olds Who Instant Message by Single
  Year of Age
 Cellphone Use More Common among Kids
 Kids Use Cellphones to Stay in Touch with Friends
Chapter 5 Technology in the Life of Kids and Tweens
Use of Computers
 Most Kids Are Computer-Savvy
 Table 5-1: Use of Computers by 6- to 11-Year-Olds by Gender and Age Group
 More than One in Five Tweens Has Computer in Room
 Figure 5-1: Percent of 6- to 11-Year-Olds with Computer in Room by Gender
  and Age Group
 Access to Computers Tied to Affluence
 Figure 5-2: Percent of 6- to 11-Year-Olds with Computer in Room by
  Household Income
Kids and the Internet
 Heavy Internet Users Remain Scarce among Kids
 Table 5-2: Where 6- to 11-Year-Olds Use the Internet by Gender and Age
  Group
 Table 5-3: Amount of Time Spent on Internet by 6- to 11-Year-Olds in
  Past Week by Gender and Age Group
 Tweens Use Internet to Play Online Games, Stay in Touch with Friends
  and Listen to Music
 Figure 5-3: Favorite Online Activities of 6- to 11-Year-Olds
 Table 5-4: Online Activities of 6- to 11-Year-Olds by Gender and Age Group
 Visiting Websites Key Online Activity for Older Kids
 Figure 5-4: Percent of 6- to 11-Year-Olds Visiting Favorite Websites
  When Online by Gender and Age Group
 Most Popular Websites Listed
 Table 5-5: Websites Used in Last Month by 6- to11-Year-Old Boys by Age
  Group
 Table 5-6: Websites Used in Last Month by 6- to11-Year-Old Girls by Age
  Group
Chapter 6 Leisure and Entertainment Choices of Kids and Tweens
Overview of Sports and Hobbies
 Painting and Drawing Most Popular Pastimes for Kids
 Table 6-1: Hobbies and Activities of 6- to 11-Year-Old Boys by Age Group
 Table 6-2: Hobbies and Activities of 6- to 11-Year-Old Girls by Age Group
 Boys Collect Cards
 Figure 6-1: Percent of 6- to 11-Year-Olds Collecting Cards by Gender and
  Age Group
 Table 6-3: Type of Cards Collected by 6- to11-Year-Old Boys by Age Group
 Sports Important to Both Boys and Girls
 Table 6-4: Sports Played in Last Year by 6- to11-Year-Old Boys by Age Group
 Table 6-5: Sports Played in Last Year by 6- to11-Year-Old Girls by Age
  Group
 Many Kids Active in Organized Groups
 Table 6-6: Memberships of 6- to 11-Year-Olds by Gender and Age Group
 Summer Camp a Popular Activity
 Table 6-7: Attendance at Summer Camp by 6- to 11-Year-Olds by Gender and
  Age Group
Kids and Tweens and Consumer Electronics
 Tween Girls Most Likely to Own Consumer Electronics
 Table 6-8: Ownership of Electronics Equipment by 6- to 11-Year-Old Boys
  by Age Group
 Table 6-9: Ownership of Electronics Equipment by 6- to 11-Year-Old Girls
  by Age Group
 Figure 6-2: Percent of 9- to 11-Year-Olds Owning an MP3 Player by Gender
  and Age Group
 Many Kids Pass Time Watching Videos
 Table 6-10: Use of VCRs to View Rented or Borrowed Videotapes by 6- to
  11-Year-Olds by Gender and Age Group
 Tween Girls Most Likely to Know the Top Ten Hits
 Table 6-11: Attitudes toward Music of 6- to 11-Year-Olds by Gender and
  Age Group
 Discount Stores Most Popular Source of CDs
 Table 6-12: Purchase of CDs and Cassette Tapes by 6- to 11-Year-Olds by
  Gender and Age Group
 Tweens Mimic Music Preferences of Older Counterparts
 Table 6-13: Type of CDs Owned by 6- to 11-Year-Old Boys by Age Group
 Table 6-14: Type of CDs Owned by 6- to 11-Year-Old Girls by Age Group
 Most Tween Girls Own a Camera
 Table 6-15: Ownership of Cameras by 6- to 11-Year-Olds by Gender and Age
  Group
Playing Video Games
 Playing Games Most Popular Activity on Consumer Electronic Devices
 Boys More Likely to Depend on Video Games for Entertainment
 Table 6-16: Attitudes toward Video Games of 6- to 11-Year-Olds by Gender
  and Age Group
 Many Boys Cautious about Buying New Games
 Table 6-17: Purchase of Video Games by 6- to 11-Year-Olds by Gender and
  Age Group
 Playstation Gets Nod from Older Boys
 Table 6-18: Video Game Brands Owned or Played by 6- to 11-Year-Olds by
  Gender and Age Group
 Action/Adventure Most Popular Game Category
 Table 6-19: Type of Video Games Played by 6- to 11-Year-Old Boys by Age
  Group
 Table 6-20: Type of Video Games Played by 6- to 11-Year-Old Girls by Age
  Group
Toys and Games
 Kids Still Want Old-Fashioned Toys
 Table 6-21: Toys Owned/Used by 6- to 11-Year-Old Boys by Age Group
 Table 6-22: Toys Owned/Used by 6- to 11-Year-Old Girls by Age Group
 Table 6-23: Use of Board Games by 6- to 11-Year-Olds by Gender and Age
  Group
 Boys Lose Interest in Action Figures, Girls Stay Involved with Dolls
 Figure 6-3: Percent of 6- to 11-Year-Old Girls Owning Dolls by Single
  Year of Age
 Figure 6-4: Percent of 6- to 11-Year-Old Boys Owning Action Figures by
  Single Year of Age
 Barbie and Bratz Dolls Lead the Pack
 Table 6-24: Kind of Dolls Owned by 6- to 11-Year-Old Girls by Age Group
Reading Books
 Books Remain Popular
 Figure 6-5: Percent of 6- to 11-Year-Olds Reading Books by Gender and
  Age Group
 Adventure Books at the Top of Kids' Reading List
 Table 6-25: Type of Books 6- to 11-Year-Old Boys Read Most Often by
  Age Group
 Table 6-26: Type of Books 6- to 11-Year-Old Girls Read Most Often by
  Age Group
 Comic Books Remain Popular
 Figure 6-6: Percent of 6- to 11-Year-Olds Reading Comic Books by Gender
  and Age Group
Going Out
 Movies Nearly Universally Popular
 Table 6-27: Movie Attendance of 6- to 11-Year-Olds by Gender and Age
  Group
 Many Kids Like to See Movies Right After They Open
 Figure 6-7: Percent of 6- to 11-Year-Olds Who See Movies Right After
  They Open by Gender and Age Group
 TV Commercials Drive Kids' Movie Choices
 Table 6-28: Reasons 6- to 11-Year-Olds See a Movie by Gender and Age
  Group
 Fast Food Continues to Attract Kids
 Table 6-29: Attendance at Fast Food Restaurants by 6- to 11-Year-Olds
  by Gender and Age Group
 Table 6-30: Reasons 6- to 11-Year-Olds Pick a Fast Food Restaurant by
  Gender and Age Group
 McDonald's Outstrips Competitors
 Table 6-31: Favorite Fast Food Restaurants of 6- to 11-Year-Olds by
  Gender
 Family-Style Restaurants Also Popular
 Table 6-32: Attendance at Family-Style Restaurants by 6- to
  11-Year-Olds by Gender and Age Group
 Chuck E. Cheese's Most Popular Family-Style Restaurant
 Table 6-33: Favorite Family Restaurants of 6- to11-Year-Olds by Gender
Chapter 7 Kids and Tweens and the Media
Use of Print Media
 Most Kids Read Sunday Comics
 Table 7-1: Readership of Sunday Newspapers by 6- to 11-Year-Olds by
  Gender and Age Group
 Tween Girls Top Magazine Readers
 Table 7-2: Magazines Popular with 6- to 11-Year-Old Boys by Age Group
 Table 7-3: Magazines Popular with 6- to 11-Year-Old Girls by Age Group
Television
 Younger Kids More Likely to Love TV
 Figure 7-1: Percent of 6- to 11-Year-Old Boys and Girls Who "Love
  Watching Television" by Age Group
 Watching TV a Social Occasion for Many Kids
 Figure 7-2: Percent of 6- to 11-Year-Old Boys and Girls Who Agree
  "TV Is More Fun with Friends"
 Many Kids Want More from Television
 Table 7-4: Attitudes toward Television of 6- to 11-Year-Olds by Gender
  and Age Group
 TV Time Peaks on Saturday
 Table 7-5: Number of Hours Spent Watching Television by 6- to
  11-Year-Olds by Gender and Age Group
 ABC Most Popular Broadcast Network
 Table 7-6: Broadcast Network Net Audience of 6- to 11-Year-Olds
  by Gender and Age Group
 Disney Channel and Nickelodeon Top Cable TV Choices for Kids
 Table 7-7: Cable TV Services Watched in Last Week by 6- to
  11-Year-Old Boys by Age Group
 Table 7-8: Cable TV Services Watched in Last Week by 6- to
  11-Year-Old Girls by Age Group
 Cartoons Get Nod from Kids
 Table 7-9: TV Show Types Frequently Viewed by 6- to 11 Year-Old
  Boys by Age Group
 Table 7-10: TV Show Types Frequently Viewed by 6- to 11-Year-Old
  Girls by Age Group
 Most Kids Know How to Use VCRs
 Table 7-11: Use of VCRs by 6- to 11-Year-Olds by Gender and Age Group
 TV Ads Have More Impact on Boys than on Girls
 Table 7-12: Impact of Advertising on 6- to 11-Year-Olds by Gender and
  Age Group
Radio
 Kids Devote Less Time to Radio than TV
 Table 7-13: Daily Radio Listening by 6- to 11-Year-Olds by Gender and
  Age Group
 Kids Most Likely to Listen to Contemporary Hit Radio
 Table 7-14: Radio Formats Most Listened to by 6- to 11-Year-Old Boys
  by Age Group
 Table 7-15: Radio Formats Most Listened to by 6- to 11-Year-Old Girls
  by Age Group
Digital Media
 Kids TV Continues to Migrate to the Internet
 Table 7-16: Websites Visited Most Frequently by 6- to 11-Year-Olds
  in Last 30 Days
 Many Kids Watch Online Video
 Mobile Media Begin to Attract Tweens
Section 3 How Kids and Tweens Spend Money
Chapter 8 Financial Profile of Kids and Tweens
Family Finances
 Families with Children Have Above-Average Household Income
 Figure 8-1: Average Household Income in 2006, All Households vs.
  Families with Children
 One in Four Kids Lives in Household with Income of $100,000 or More
 Table 8-1: Household Income of Households with 6- to 11-Year-Olds
Kids and Money
 Savers Outnumber Spenders
 Table 8-2: Attitudes toward Money of 6- to 11-Year-Olds by Gender
  and Age Group
 Tweens Start to Earn Money from Outside Jobs
 Table 8-3: Sources of Income of 6- to 11-Year-Olds by Gender and
  Age Group
 Doing Chores Important Role for Kids
 Table 8-4: Household Chores Performed Most Often by 6- to
  11-Year-Olds by Gender and Age Group
 Affluent Kids Do More around the House
 Table 8-5: Sources of Income of 6- to 11-Year-Olds by Level of
  Household Income
 Table 8-6: Household Chores Performed Most Often by 6- to
  11-Year-Olds by Level of Household Income
 Tweens Generate More Income
 Table 8-7: Income Levels of 6- to 11-Year-Olds by Gender and
  Age Group
 Table 8-8: Income Levels of 6- to 11-Year-Olds by Level of
  Household Income
Chapter 9 Spending Patterns of Kids and Tweens
How Kids and Tweens Spend Money
 Tween Girls Shop for Groceries
 Table 9-1: Frequency of Grocery Shopping by 6- to 11-Year-Olds
  by Gender and Age Group
 Gender Differences Seen in Kids' Shopping Preferences
 Table 9-2: Favorite Stores of 6- to 11-Year-Old Boys by Age Group
 Table 9-3: Favorite Stores of 6- to 11-Year-Old Girls by Age Group
 Toys Top Buying Choice for Most Kids
 Table 9-4: How 6- to 11-Year-Old Boys Spend Allowances/Earnings/
  Other Money Received by Age Group
 Table 9-5: How 6- to 11-Year-Old Girls Spend Allowances/Earnings/
  Other Money Received by Age Group
 Moms Most Likely to Be the Ones Who Buy Toys for Kids
 Table 9-6: Who Buys Toys for 6- to 11-Year-Olds by Gender and Age Group
 Study Shows Mothers Spend Most on Clothes and Entertainment
 Tween Girls More Likely to Get What They Want from Parents
 Figure 9-1: Percent of 6- to 11-Year-Olds Who "Get What They Want
  Most/Some of the Time" by Gender and Age Group
 Table 9-7: Percent of 6- to 11-Year-Olds Who "Get What They Want Most
  or Some of the Time" by Product Category and Gender and Age Group
 Figure 9-2: Percent of 6- to 11-Year-Olds Who "Get What They Want
  Most/Some of the Time" by Purchase Category
 Kids Have Major Impact on Family Vacation Choices
 Table 9-8: Impact of 6- to 11-Year-Olds on Family Vacation Decisions
  by Gender and Age Group
 Most Families Book Travel Online
 Many Kids Make Online Purchases
 Most Kids Devote Money to Charitable Causes
 Table 9-9: Charitable Contributions by 6- to 11-Year-Olds by Gender
  and Age Group
Kids and Fashion
 Fashion Piques Interest of Tween Girls
 Table 9-10: Attitudes toward Fashion of 6- to 11-Year-Olds by Gender
  and Age Group
 Levis and Old Navy Most Popular Brands of Jeans
 Table 9-11: Jean Brands Owned by 6- to 11-Year-Old Boys by Age Group
 Table 9-12: Jeans Brands Owned by 6- to 11-Year-Old Girls by Age Group
 Girls Would Rather Own Jeans from Gap
 Table 9-13: Jeans Brands 6- to 11-Year-Old Girls Would Like to Own
  by Age Group
 Nike and Skechers Top Choice of Sneaker Brands
 Table 9-14: Sneaker/Athletic Shoe Brands 6- to 11-Year-Old Boys Own
  by Age Group
 Table 9-15: Sneaker/Athletic Shoe Brands 6- to 11-Year-Old Boys Would
  Like to Own by Age Group
 Table 9-16: Sneaker/Athletic Shoe Brands 6- to 11-Year-Old Girls Own
  by Age Group
 Table 9-17: Sneaker/Athletic Shoe Brands 6- to 11-Year-Old Girls
  Would Like to Own by Age Group
Section 4 Emerging Consumer Trends
Chapter 10 Getting Ready for the Multicultural Majority in the Kids
 and Tweens Market
Population Growth Trends
 Multicultural Kids Population Will Continue to Grow Rapidly
 Figure 10-1: Percent of Multicultural and Non-Hispanic White 3- to
  11-Year-Olds, 2006, 2010 and 2015
 Hispanics Will Drive Kids Population Growth through 2015 
 Table 10-1: Growth of the Population of Kids under the Age of 15,
  Hispanics vs. Other Population Groups, 2010 vs. 2015
 Table 10-2: Growth of the Population of Kids under the Age of 15,
  Multicultural Segment as Percent of Total Growth, 2010-2015
How Multicultural Kids Spend Money
 Multicultural Kids More Likely to Live in Lower-Income Households
 Table 10-3: Household Income of 6- to 11-Year-Olds by Race and
  Hispanic Origin
 Hispanic Kids Less Likely to Spend without Thinking
 Table 10-4: Attitudes toward Money of 6- to 11-Year-Olds by Race
  and Hispanic Origin
 Multicultural Kids Less Likely to Get Money for Chores
 Table 10-5: Financial Profile of 6- to 11-Year-Olds by Race and
  Hispanic Origin
 Multicultural Kids More Likely to Buy Clothes
 Table 10-6: Expenditures by 6- to 11-Year-Olds by Race and Hispanic
  Origin and Expenditure Category
 Choice of Stores Differs
 Table 10-7: Favorite Stores of 6- to11-Year-Olds, Multicultural vs
  Non-Hispanic White
 Multicultural Kids Stay Closer to Fashion Trends
 Figure 10-2: Percent of 6- to 11-Year-Olds Who Say They Keep Up
  with the Latest Fashions by Race and Hispanic Origin
 Multicultural Kids Pick Different Brands of Jeans and Sneakers
 Table 10-8: Jean Brands Owned by 6- to 11-Year-Olds, Multicultural
  vs. Non-Hispanic White
 Table 10-9: Sneaker/Athletic Shoe Brands Owned by 6- to 11-Year-Olds,
  Multicultural vs. Non-Hispanic White
Media Usage
 African American Kids More Drawn to TV
 Table 10-10: Attitudes toward Television of 6- to 11-Year-Olds by
  Race and Hispanic Origin
 Non-Hispanic White Kids Less Likely to Watch a Lot of TV
 Table 10-11: Time Spent Viewing Television by 6- to 11-Year-Olds
  by Race and Hispanic Origin
 ABC Leads among All Kids
 Table 10-12: Broadcast Network Net Audience of 6- to 11-Year-Olds,
  Multicultural vs. Non-Hispanic White
 Many Cable TV Selections Similar
 Table 10-13: Cable TV Outlets Watched in Past Week by 6- to 
  11-Year-Olds, Multicultural vs. Non-Hispanic White
 Radio More Important to Multicultural Kids
 Table 10-14: Radio Listening of 6- to 11-Year-Olds by Race and
  Hispanic Origin
Leisure and Entertainment Choices
 Soccer and Basketball More Popular
 Table 10-15: Sports Played in Last Year by 6- to 11-Year-Olds,
  Multicultural vs. Non-Hispanic White
 Nearly All Kids Read Books
 Table 10-16: Selected Hobbies and Leisure Activities of 6- to
  11-Year-Olds by Race and Hispanic Origin
 Hispanic Kids Lag in Computer and Internet Use
 Table 10-17: Use of Computers and the Internet by 6- to
  11-Year-Olds by Race and Hispanic Origin
 TVs and VCRs More Likely in Rooms of Multicultural Kids
 Table 10-18: TV and Audio Equipment Owned by 6- to 11-Year-Olds,
  Multicultural vs. Non-Hispanic White
 Black Kids More Likely to Know the Top 10
 Figure 10-2: Percent of 6- to 11-Year-Olds Who Say They Know
  the Top 10
 Multicultural Kids Prefer Hip-Hop and R&B
 Table 10-19: Type of CDs Owned by 6- to 11-Year-Olds, Multicultural
  vs. Non-Hispanic White
Playing Video Games
 African American Kids More Positive toward Video Games
 Table 10-20: Attitudes toward Video Games of 6- to 11-Year-Olds
  by Race and Hispanic Origin
 Table 10-21: Use of Video Games by 6- to 11-Year-Olds by Race
  and Hispanic Origin
 Action/Adventure Games Top Popularity List of All Kids
 Table 10-22: Type of Video Games Played by 6- to 11-Year-Olds,
  Multicultural vs. Non-Hispanic White
Toys and Games
 Multicultural Kids Have Fewer Toys
 Table 10-23: Toys Owned/Used by 6- to 11-Year-Olds, Multicultural
  vs. Non-Hispanic White
 Bratz Dolls More Popular among African Americans
 Table 10-24: Dolls Owned by 6- to 11-Year-Olds by Race and
  Hispanic Origin
Going Out
 Black Kids Most Likely to Go to Movies Often
 Table 10-25: Movie Attendance of 6- to 11-Year-Olds by Race and
  Hispanic Origin
 All Kids Like Fast Food
 Table 10-26: Attendance at Fast Food Restaurants by 6- to
  11-Year-Olds by Race and Hispanic Origin
 Table 10-27: Attendance at Family-Style Restaurants by 6- to
  11-Year-Olds by Race and Hispanic Origin
Chapter 11 Kids and Tweens Going Green
Eco-Friendly Trends in the Kids Market
 Today's Kids Environmentally Conscious
 Table 11-1: Attitudes toward the Environment of 6- to 11-Year-Olds
  by Gender and Age Group
 Younger Kids More Likely to Nag Parents to Buy Green Products
 Table 11-2: Demographic Profile of 6- to 11-Year-Olds Who Try to
  Make Parents Buy Green Products
 Parents Buying Recycled Products Are More Affluent
 Table 11-3: Demographic Profile of Parents of 3- to 11-Year-Olds
  Buying Recycled Paper Products
 Eco-Friendly Products and Green Marketing Initiatives Gain in Kids
  Market
 Unilever Searches for Greenest School Kids
 Toymakers in Tune with Eco-Awareness
 Barbie Says It's Eco-Friendly, but Not All Agree
 McDonald's Aligns with Conservation International to Educate and
  Inspire Kids
 Eco-Friendly Fashions Gain in Popularity
 Landscape Care Company Helps Kids Understand and Experience Nature
Healthy Eating
 Most Parents Look for Healthy Foods for Tweens
 Hispanic and Asian Parents Seek Out Organic and Natural Foods
 Table 11-4: Attitudes of Parents of 3- to 11-Year-Olds toward
  Healthy Eating by Demographic Characteristic
 Growth in Child Obesity May Have Hit Plateau
 Fruit Becomes More Popular Snack for Kids
 Companies Promote Healthy Eating for Kids
 Kellogg Promotes Health and Wellness
 Premium Line of Water Debuts for Kids
 Warner Bros. and Safeway Support Healthy Eating
 Green Giant Makes Eating Vegetables More Fun
 Appendix Addresses of Selected Kids and Tweens Market Resources 

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The Kids and Tweens Market in the U.S., 9th Edition

http://www.reportlinker.com/p096418/The-Kids-and-Tweens-Market-in-the-US-9th-Edition.html

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