May 30, 2006 16:04 ET

A Giant Video Board for 2006: Alouettes Add a New Element to Make Games Even More Entertaining

MONTREAL, QUEBEC--(CCNMatthews - May 30, 2006) - Always looking for ways to add value to their product, the Montreal Alouettes are adding a giant video board to Percival Molson Stadium for the 2006 season.

The newest addition to the Alouettes' home, installation of the Daktronics screen will began last Friday and features an impeccable image quality. Measuring 6.6 m (21.5 ft) high and 11 m (36 ft) wide, the screen is four times larger than the temporary one set up for a 2004 home game. It features a 23 mm resolution - the same quality as seen at Hamilton's Ivor Wynne Stadium and Toronto's Rogers Centre. NFL cities, Jacksonville and Detroit recently installed the same system when they hosted the Super Bowl. A dozen other NFL teams feature Daktronics boards in their stadiums.

"The addition of our videoboard will upgrade our fans' game experience and give our sponsors additional visibility," said Larry Smith, President and Chief Executive Officer of the Montreal Alouettes. We consistently look for innovative ways to give our fans more for their money and give our sponsors added value. We're proud of adding the best-quality product on the market to our home, Percival Molson Stadium."

The screen will be behind the east end zone of Percival Molson Stadium. The installation will be completed in time for the Alouettes' preseason game with the Winnipeg Blue Bombers this June 8 at 7 p.m. at Percival Molson Stadium.

No trees will be cut for this temporary installation which was approved by the City of Montreal and the Government of Quebec. The permanent installation will take place with the rejuvenation project of Percival Molson Stadium when the organization is planning to add 5,000 seats to the north and east stands.

Contact Information

  • The Montreal Alouettes
    Louis-Philippe Dorais
    Director of Media Relations
    (514) 253-0008
    The Montreal Alouettes
    Noah Sidel
    Assistant to the Director of Media Relations
    (514) 886-9544