SOURCE: Gift Card Impressions

Gift Card Impressions

February 10, 2014 05:00 ET

Gift Card Impressions Granted Fifteen New Registered Trademarks

Marks Focus on Company's Commitment to Innovation Within the Gift Card Industry

KANSAS CITY, MO--(Marketwired - Feb 10, 2014) - Gift Card Impressions, the leading provider of gift card packaging and personalization solutions within the $110 billion gift card industry, has been awarded fifteen new registered trademarks.

Since July 2013, the company has been awarded the following registered trademarks (with corresponding official registration numbers): "Gift Card Month®" (4,370,166), "Gift Card Sunday®" (4,370,165), "Gift Card Monday®" (4,423,235 and 4,434,042), "Gift Card Tuesday®" (4,434,043 and 4,423,236), "Gift Card Wednesday®" (4,434,044 and 4,423,237), "Gift Card Thursday®" (4,423,238 and 4,434,045), "Gift Card Week®" (4,370,164 and 4,422,313), "Where Innovation Meets Gifting®" (4,432,740), "Wrap It With Innovation®" (4,432,741), and "Wrap It With Video®" (4,384,252).

The company is using these trademarks to facilitate promotional activity that drives consumer purchase and redemption behavior. These and other marks have already been successfully tested, including Gift Card Weekend® and Gift Card Week®. The Gift Card Weekend promotion generated over 435 million media impressions and over 1.4 million visits to giftcardweekend.com in a four week period. Gift Card Week, which included a partnership with military support charity Operation Gratitude to provide gift cards as a way to thank Military members and their families, generated over 333 million media impressions and over 100,000 visits to giftcardweek.com in a two week period.

"The official registration of these marks highlights our commitment to innovation within the gift card industry. All of these marks relate to the personalization or promotion of giving gift cards in unique and memorable ways," said Brett Glass, President and CEO of Gift Card Impressions. "As distribution in the gift card category becomes more mature, creative promotion and innovation will be important growth drivers and we are pleased to be a leader in these areas."

Gift Card Impressions has filed over 100 patent applications, with 21 issued to date and has applied to federally register more than 45 trademarks and service marks with 22 issued to date.

About Gift Card Impressions
Gift Card Impressions is a Kansas City based company focused on delivering strategic development, agency creative and packaging solutions for the gift card industry, and personalized messaging solutions for a wide-range of industries. Clients of Gift Card Impressions include most major retailers and most major gift card brands. The company provides leading product solutions for both physical and digital gift cards and messaging delivery. Solutions from Gift Card Impressions make gift-giving and messaging occasions more memorable and personalized by using the latest patented and patent pending technologies. Gift Card Impressions is "Bringing the 'Gift' Back to Gift Cards®" and GCI Digital's platform provides solutions that "Make it Personal. Make it Better™." Visit Gift Card Impressions online at http://alagift.com.

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