SOURCE: Blackhawk Network

December 14, 2009 09:00 ET

Gift Card Mall™ Now Available on Amazon.com

Largest Provider of Third Party Gift Cards Further Expands in the Online Marketplace, Offering Free Shipping in December

PLEASANTON, CA--(Marketwire - December 14, 2009) - Blackhawk Network, a market leader in card-based financial solutions and the largest provider of third-party gift cards in the United States and Canada, today announced its Gift Card Mall™ is now available on Amazon.com (NASDAQ: AMZN). Shoppers can conveniently shop Gift Card Mall at www.amazon.com/giftcardmall and purchase the most popular prepaid cards from several categories including restaurants, fashion, entertainment, home and travel. Gift Card Mall will offer free standard shipping throughout the month of December for gift cards purchased on Amazon.com.

Blackhawk Network is a provider of branded, third-party gift cards on Amazon.com. Offered in a range of denominations from leading brands, the gift cards can be used online or in store at the issuing retailer.

"We are very excited to offer Amazon.com customers our selection of gift cards, especially as more consumers turn to familiar online outlets for purchasing gifts throughout the year," said Talbott Roche, senior vice president of Blackhawk Network. "By expanding online, we continue to make the gifting experience more convenient for consumers, enabling them to quickly and easily find something for everyone on their shopping list."

Gift cards for over 50 retailers -- including popular brands such as Applebee's, Justice Brands, Regal Entertainment Group Theatres, Sephora, Subway Restaurants and The Home Depot -- are currently available on Amazon.com/giftcardmall. The selection will continue to grow.

About Blackhawk Network

Blackhawk Network is a prepaid and payments network, a market leader in card-based financial solutions and the largest provider of third-party prepaid cards. Blackhawk Network develops unique products in easy-to-use formats and delivers them to consumers through an exclusive retail network of leading grocery, mass, convenience, drug and specialty retailers. The network reaches more than 165 million consumers each week. Headquartered in Pleasanton, California, Blackhawk Network is a subsidiary of Safeway Inc., with offices in the United States, Australia, Canada, France and the United Kingdom. For more information about Blackhawk Network visit www.blackhawknetwork.com.

Contact Information

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    MWW Group
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