SOURCE: Gigya

October 15, 2007 08:30 ET

Gigya Adds Ability to Track Actions Within Widgets

Gigya Launches "In Widget" Measurement Flash Component; Lets Widget Developers Track Unlimited Number of Actions in Widgets

PALO ALTO, CA--(Marketwire - October 15, 2007) - Gigya, the emerging widget distribution and tracking network, today announced an updated version of its online real-time widget tracking service, that includes the ability to define and track any type of activity within Widgets. When used in conjunction with Gigya's Wildfire, developers can track the performance of their widgets from the initial widget installation on a user page all the way to viewing a video or clicking on a link within the widget.

"The magic of widgets happens when users interact with them and you cannot improve the widget performance unless you measure every action a user can take on it," states Eyal Magen, CEO and co-founder, Gigya. "Our hundreds of partners can now really dive into the data and make educated changes."

With just a few lines of code, a developer can set the Gigya component to measure actions such as when a user starts playing a movie, pauses it or gets to the end of a clip. Because each widget is so unique, Gigya lets developers choose their own names for actions so they make sense when tracking any type of widget, be it a game, music player or slideshow.

As always, Gigya makes sure that the integration of this tool into a Flash widget is a simple process that should not take more than an hour. Developers can configure the tool using the online customization interface at www.gigya.com and then implement it into their Flash widget.

About Gigya

Gigya provides a growing selection of tools that enable widget providers to distribute, track and monetize widgets. Its free Wildfire widget distribution platform boosts the sharing and posting of widgets via social networks, blogs and email. With Wildfire, widget owners enable their users to one-click post directly into a profile page or blog, and garner detailed reports about how and where those widgets are used. Gigya partners include RockYou!, Webshots, Metacafe, Snapvine and many others. The company is funded by Benchmark Capital and First Round Capital. To learn more and get started, go to http://www.gigya.com/site/content/widget.aspx.

Contact Information

  • David Libby
    Libby Communications, Inc.
    Tel. 510.868.4903
    Email: Email Contact