SOURCE: Gigya, Inc.

August 11, 2008 08:03 ET

Gigya Releases Six New Themes for Its Wildfire Interface

Leading Widget and Social Technologies Company Also Announces Theme Design Contest

PALO ALTO, CA--(Marketwire - August 11, 2008) -


News Facts

--  Gigya, the largest widget distribution network, today announced the
    release of six new design themes for its Wildfire widget distribution user
    interface.
--  Now, in addition to being able to easily customize their own UI,
    publishers can also choose to quickly implement one of six predesigned
    themes.
--  These six designs can be accessed by logging in to a free Gigya
    account, visiting the API page of the Gigya website, selecting "standard"
    or "advanced" set-up and then selecting one of the themes from the drop-
    down menu.
--  In addition to the design themes, the new Wildfire design elements
    include: animated transitions between screens, mouse-over tool tips which
    display on social network icons when no social network title is displayed,
    new button designs with larger buttons, and a new toolbar design.
--  Today, Gigya also announced a theme design contest, giving publishers,
    developers or anyone interested in participating, the opportunity to design
    their own Wildfire theme and enter it in the competition. The best design,
    as selected by Gigya and the Wildfire user community, will be awarded an
    iPhone. See below for more information.
    

Situation Analysis

--  To extend their reach, publishers and content creators look for easy
    ways to get their content distributed across the social web. In the past,
    readers would have to locate the embed codes and figure out how to install
    them into their favorite social network.
--  Gigya's Wildfire technology handles this process for the user with
    just one click, increasing a publisher's success rate for getting content
    installed to the more than 50 social platforms including MySpace, Facebook,
    and other top destination across the web where users want to consume it.
    

How Wildfire Works

--  Wildfire, a free technology, is the most popular widget sharing
    platform on the Web, reaching more than 150 million unique widget users
    each month, and successfully installing more than 500,000 widgets per day
    across the social web.
--  With a completely customizable interface and thirty-minute or less
    implementation, Wildfire is easy to integrate within any web page or
    widget.
--  Wildfire also provides real-time reporting on how and where widgets
    are used in addition to standard metrics.
--  Through Wildfire, publishers can easily tag an unlimited number of
    interactions with widgets.
--  Wildfire's reporting is intuitive and can be accessed through an easy-
    to-use web-based reporting dashboard, exported to Excel, or pulled into an
    existing system through Gigya's API.
    

Wildfire Design-A-Skin Contest

--  Today, Gigya announced a contest giving publishers, developers or
    anyone interested in participating, the chance to design their own Wildfire
    theme and enter it for a chance to win an iPhone.
--  Publishers and developers have until September 12th to send the
    exported theme code and screenshot (jpeg or gif) of the design along with
    the name and contact information of the designer via email to laura@gigya-
    inc.com with the subject line "Wildfire Contest."
--  Gigya will choose and then announce the top ten designs on September
    15th. The online community will then vote for their favorite design from
    the top 10.
--  The winning designer will receive a new iPhone and the top 10 designs
    will be featured on Gigya's site.
--  For free access to the Wildfire API, please sign up for an account at
    www.gigya.com, then login and you will be automatically redirected to the
    Wildfire API page.
    

Gigya Quote

"We constantly strive to provide turn-key solutions for our publishers so they can provide the best possible experience for their users. This passion has helped us maintain our position as the developer's choice of widget platform. Our new Wildfire themes provide additional value for our publishers, since they will be able to easily match their Wildfire interface to the design of their own websites and widgets. This allows for a more seamless, cohesive experience for the end-user."

-- Eyal Magen, CEO & Co-Founder of Gigya

About Gigya

Gigya is the leading widget and social technologies company, serving brand advertisers, media companies, and widget developers. Gigya's content sharing and advertising platform helps publishers and advertisers increase reach and engagement, distributing widgets to any platform and providing both user social graphs and powerful social features to any website. Gigya serves the world's largest brands with a full-service widget advertising model covering design, development, hosting, distribution, viral promotion, tracking and optimization. Gigya's Wildfire technology installs hundreds of thousands of widgets per day and tracks billions of impressions per month. Gigya's partners include EyeWonder, DoubleClick, Eyeblaster, Electronic Arts, RockYou!, Webshots, Snapvine and many others. To learn more or to get started, go to: www.gigya.com.

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