Wilkinson Sword

Wilkinson Sword

October 23, 2009 06:00 ET

Give It a Grow and Love That Mo

LONDON, UNITED KINGDOM--(Marketwire - Oct. 23, 2009) -

Editors Note:  There is a photo associated with this Press Release.

It's what blokes nationwide have been waiting for…the perfect excuse to dabble in some moustache growing action, plus some awesome new techniques to help them get started. That's right. Movember – the ultimate moustache growing charity event - is back and proud sponsor Wilkinson Sword is making it easier than ever before to join in the fun.

First comes the launch of a brand new Twitter application that lets you check out what mo style suits you before you get growing (follow us on twitter http://twitter.com/lovethmo for all the latest news). Then on October 22nd, Wilkinson Sword launches www.lovethemo.co.uk (http://bit.ly/lovemo if you want to tweet about it) a new website that promises to be a moustache lover's digital haven featuring all of the hints and tips a Mo Bro needs to achieve their style of their choice. Mo Bros are also invited to join in the Facebook fun at the new Facebook group http://www.facebook.com/lovethemo

And if that wasn't enough, Mo's Emporium - a brand new sleek grooming parlour – opens its doors on October 31st in Kensington offering men FREE mo maintenance throughout the month of Movember.

Twitter – Live from 23rd October 2009

Wilkinson Sword has gone Twitter mad with its genius new Movember application that allows everyone to upload a moustache of their choice onto their profile pic and show their love for Movember. Whether you're a Mo Bro who's trying to decide which style to choose, or a Mo Sista who just wants to get in on the moustache lovin' action, this cool Twitter tool will keep you hooked throughout the month of Movember.

Mo's Emporium

Movember 2009 sees the official launch of Wilkinson Sword's brand new grooming parlour - Mo's Emporium. Opening its doors in Kensington on November 1st 2009, Mo's Emporium has a team of professional barbers on board to spruce up your facial fuzz and give advice on how to master the art of mo styling, as well as offering Dermalogica facials for those who want a bit of extra attention.

Appointments are absolutely FREE for anyone growing a moustache for Movember and can be booked online through the Wilkinson Sword Movember website, http://www.lovethemo.co.uk or by calling 0207 937 7060. Now that's some serious Mo lovin'!

Movember Must-Have

Finally, no Mo Bro should be without the official Movember grooming tool of choice, the Quattro Titanium Precision (RRP £8.99). Love your mo by grooming with this award winning razor which gives Mo bros freedom to cultivate a champion moustache whilst looking super stylish with its unique capabilities to shave, trim and edge all-in-one convenient tool.

This grooming wonder will be available to purchase at Mo's Emporium, where all profits made on Wilkinson Sword products will be donated to the Prostate Cancer Charity.

For further information on Wilkinson Sword, images or samples on please contact Charlotte or Emma at Trimedia UK on 0207 025 7500 or email wilkinsonsword@trimediauk.com.

NOTES TO EDITORS

About Mo's Emporium

Mo's Emporium is located at 8 Lancer Square, Kensington Church Street, W8 4CH. To book an appointment contact 0207 937 7060 or visit http://www.lovethemo.co.uk/

About Movember

Formally known as the month of November, Movember is a charity event held throughout November to raise money for The Prostate Cancer Charity. Known as Mo Bros, all participants register at the start of November with a clean-shaven face, then grow and groom their moustache throughout November, raising as much money and awareness about male health issues as possible.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20091016-Girlskissingman800.jpg

For further images, please visit the following links:

http://www.flickr.com/photos/movemberphoto/sets/

http://uk.movember.com/mospace/members/top-mos/page/1

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