ACCO Brands Canada Inc.

March 15, 2010 16:42 ET

Giving the Office a Green Facelift

Joan Rivers Parody Video Touts New PVC Free Binders

BRAMPTON, ONTARIO--(Marketwire - March 15, 2010) - 

Editors Note: There is a video and an attachment associated with this Press Release.

ACCO Brands, Canada's largest manufacturer and distributor of binders is using video parodies to promote its new line of environmentally friendly binders. The first video released today features a 'Jane Rivers' monologue about her new ENVI facelift and the potential of being recycled as George Clooney's thermal underwear.

ACCO's video strategy aims to punctuate the importance of greener products featuring talking celebrity binder videos to be released throughout the year. 

The new Wilson Jones ENVI Customizer is made with 100% recyclable polypropylene, has excellent print won't stick properties, greater strength and durability and retail for the same price as traditional binders made from PVC. 

Of the 12,000,000 binders sold in Canada in 2009, less than 10% were PVC free. It's estimated that 500,000 kilograms of PVC originating from binders enters landfills each year. That's the equivalent of almost 675 Smart Cars by weight.

"The numbers don't lie. It's a serious issue, but we're taking a light-hearted approach to get the message across about a product that we all take for granted," explains Jeff Schoo, Vice President Marketing.

The Wilson Jones PVC Free binders are available at Grand & Toy, Staples Advantage, Lyreco, Office Depot, BuroPLUS, Office Plus and Basics.

About ACCO and Wilson Jones:

ACCO Brands Canada Inc. is a Trading Company of ACCO Brands Corporation (NYSE:ABD), one of the world's largest suppliers of branded office products. Our brands include Wilson Jones, Swingline, Kensington, Quartet, GBC and Day-Timer. Since 1893 Wilson Jones has been an industry innovator in developing smart, useful products that help you get the most out of your workstyle.

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