November 19, 2009 09:00 ET

Global Classifieds Giant OLX Expands in Brazil

Internet Classified Site OLX Strengthens Its Team to Focus on the Brazilian Market

SÃO PAULO, BRAZIL--(Marketwire - November 19, 2009) - OLX today announced the appointment of Rodrigo Ribeirão as Country Manager of OLX Brazil. In his new role, Ribeirão will lead all OLX Brazil operations, including both the internet classifieds site ( and the mobile classifieds site (

"It's with great pleasure that I announce the addition of Rodrigo to the OLX team. We see Brazil as one of the most vibrant internet markets in the world and we are seeing a great response from the Brazilian market to OLX ( By having a local presence, we aim to understand the Brazilian consumers better and tailor our product offerings to their needs and preferences," says Alec Oxenford, Founder and Co-CEO of OLX, Inc.

Rodrigo comes to OLX from MercadoLivre Brazil, where for 3 1/2 years he was responsible for Online Marketing and created the Retention Marketing area in Brazil. As the OLX Brazil Country Manager, Ribeirão will build brand awareness, improve user engagement, form strategic partnerships and develop strategies for driving growth. He will be based in OLX's new office in São Paulo and will work closely with OLX's Co-CEOs Fabrice Grinda, and Alec Oxenford. Because OLX views success in the Brazilian market as central to its goal of becoming the world's top classifieds site, Grinda and Oxenford sought someone whose competence would ensure not only the brand's success in the important Brazilian market, but also contribute significantly to the company's global aspirations.

Rodrigo Ribeirão says, "The challenge of leading OLX's operations in Brazil is an amazing opportunity. I look forward to ensuring that Brazilians get great service from OLX and grow to recognize its superiority in the competitive online classifieds market."

With the addition of Ribeirão in the new office in São Paulo, OLX now has 130 employees in 6 offices around the world. Its growth in human resources and infrastructure mirrors its impressive growth in the online classifieds space -- has over 10 million visitors per month with over 750,000 items at any given time.

About OLX

OLX is the next generation of free online classifieds. OLX provides a simple solution to the complications involved in selling, buying, trading, discussing, organizing, and meeting people near you, wherever you may reside. OLX is used in over 90 countries in 40 languages. The company was co-founded in March 2006 by Internet entrepreneurs Fabrice Grinda and Alec Oxenford. OLX is privately held. The company is based in New York, NY and Buenos Aires, Argentina and operates two leading online classifieds networks hosted at and For more information, visit:

Contact Information

    Fabrice Grinda
    OLX, Inc.
    #(917) 371.5441
    Email Contact