SOURCE: LBI International AB (publ)

April 16, 2010 05:59 ET

Global Marketing and Technology Agency LBi Create the First 'School' Search Engine for Barratt Homes

STOCKHOLM, SWEDEN--(Marketwire - April 16, 2010) - LBi have created and launched the first schools search engine for UK homebuilder Barratt, in partnership with The Good Schools Guide. This innovative search engine will help prospective home buyers research the best schools in any given area. This is a first within the housebuilding sector.

According to customer research from Barratt, some 32 per cent of prospective homebuyers say that the proximity to a good school is an important factor when buying a new property. Using this type of research to create an innovative new addition to the search on the site was an absolute must. LBi recommended integrating the schools into the existing search to ensure the customer journey was as smooth as possible without interrupting their overall goal -- to find a new home.

Visitors to add their location, postcode or the name of the development in which they are interested and then have the option of asking for more information on nearby schools. The Good Schools Guide provides data to generate a list of the nearest schools. Parents can filter by age-range (nursery, primary and secondary) or type (mainstream or special needs). By clicking on a school's name parents can instantly access details such as the number of pupils and the percentages passing exams in English, Maths and Science as well as Key Stage 2 statistics. For those who want to find out more in depth information, the school's website and contact details are also listed.

Ewen Sturgeon, CEO for LBi UK comments:
"Strategic customer centric thinking was the key ingredient to this projects success. We recommended using search in an innovative way to allow customers to really find the information they need to make an informed decision about their new home."

About LBi
LBi is a global digital marketing and technology agency, blending insight, creativity and expertise to solve business problems. The largest genuinely full service agency of its kind in Europe, LBi provides the full range of digital capabilities, including digital strategy, branded content, service design, media, CRM, technology, managed hosting and support services. The company employs approximately 1,400 professionals located primarily in the major European, American and Asian business centres such as Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam.

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