Molson Canada

Molson Canada

October 26, 2007 15:51 ET

A Glowing Halloween Reminder From Molson: Molson Partners With BC Liquor Stores to Encourage Consumers to Make Responsible Choices this Halloween

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Oct. 26, 2007) - With Halloween celebrations on the horizon, Molson has partnered with BC Liquor Stores across the province, in a month long campaign to encourage healthy decision making and to remind consumers to make responsible choices.

On Saturday, October 27 and Wednesday, October 31, a 7-foot glowing pumpkin will be positioned in front of five of BC Liquor Stores signature locations in lower mainland as a "glowing reminder" for consumers to plan a safe ride home after Halloween celebrations.

"We are pleased to partner with BC Liquor Stores to remind consumers to plan in advance to ensure a safe ride home after their Halloween festivities," said Lynda Perovich, District Sales Manager, Molson.

In addition Molson will be handing out $5.00 Taxi Vouchers at the designated locations, as part of their partnership with 1888TAXIGUY, a nationwide network of 425 taxicab companies that are linked together through a toll-free phone number. Molson is a founding partner of TAXIGUY, which celebrated its two millionth ride home in January of this year.

Date BC Liquor Store Time
Saturday, October 27 39th and Cambie 2:00 pm to 6:00 pm
Saturday, October 27 Fleetwood 2:00 pm to 6:00 pm
Wednesday, October 31 UBC 12:00 pm to 3:00 pm
Wednesday, October 31 Langley 4:00 pm to 7:00 pm
Wednesday, October 31 Broadway and Maple 4:00 pm to 7:00 pm

About Molson

With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson is proud to be the nation's preferred brewer. The Company proudly offers the most popular brands in Western Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Rickard's and Pilsner. Molson Canada also partners with other leading brewers to offer such global brands as Heineken and Miller Genuine Draft. Molson employs 3,000 Canadians, operates six breweries, including the boutique brewery Creemore, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson is part of the Molson-Coors Brewing Company.

Contact Information

  • Media Contact:
    Cynthea Galbraith
    Brand Marketing Communications
    Local Contact:
    Lynda Perovich
    District Sales Manager