Beef Information Centre

Beef Information Centre

March 01, 2010 08:01 ET

Go Ahead Canada, Indulge in Your Favourite Food

TORONTO, ONTARIO--(Marketwire - March 1, 2010) - March is Nutrition Month Canada. And because it's Nutrition Month we want to help beef up your health and the health of your family. How about indulging in your favourite food? Sound too good to be true? Well, we've got great news Canada! With taste and nutrition as the two most important attributes for Canadians in an evening meal(1), Canadian beef delivers.

Of course we know the great taste of Canadian beef is second to none, but did you know with its 14 essential nutrients, lean Canadian beef is an indulgence you don't need to feel guilty about? As a naturally nutrient-rich food, Canadian beef is a healthy indulgence and great addition to any meal. It seems Canadians agree. According to a recent Ipsos Reid/Dietitians of Canada survey, Canadians named beef as their favourite food produced in all of Canada.

To help make your family meals nutrient-rich, the team of registered dietitians at the Beef Information Centre (BIC), in collaboration with the Heart and Stroke Foundation's Health Check™ program, developed two podcasts to help you make nutrient-rich lunch and dinner choices, both at home and away. Visit and listen to the podcasts under Nutrition and Health called Beef Radio and while you're online, check out one of the hundreds of easy recipes.

So go ahead Canada, indulge in your favourite food!

How to Eat the Nutrient-Rich Way

Bite for bite, nutrient-rich foods provide more of the nutrients healthy bodies depend on. But what does it mean to eat the nutrient-rich way?

Naturally Nutrient-Rich

Most Canadians eat an abundance of foods, but many of us don't get the nutrients we need for good health. It's a paradox – being overfed yet undernourished. It's thought that failing to eat enough nutrient-rich foods may be part of this problem. Here's the scoop on this simple nutrition concept.

Naturally Nutrient-Rich Defined

This term refers to the amount of nutrients in a food compared to the calories it contains (nutrients versus calories). Naturally nutrient-rich foods have high levels of nutrients, such as protein, vitamins and minerals, for the calories they provide. Naturally means the food is nutrient-rich just as it is, without anything added (i.e. without fortification or enrichment).

Eating well is simple really. Focus on a healthy variety of nutrient-rich foods as set out by Eating Well with Canada's Food Guide. These include:

  • Colorful vegetables and fruit
  • Whole grain and enriched grain products
  • Lean meats, poultry, fish, eggs, beans and nuts
  • Lower fat milk products and alternatives

Delicious and nutritious Canadian Beef recipes, tips and the new Beef Radio podcast series
can be found online

(1) NPD Group, 11th Annual Eating Patterns in Canada

Contact Information

  • Media Contact:
    Beef Information Centre
    Heather Travis
    Director, Public Relations
    905-821-4900 ext 215