January 03, 2005 00:02 ET

GoVideo to Integrate the AMD Alchemy Au1200 Processor in Next Generation of Portable Video Players




JANUARY 3, 2005 - 00:02 ET

GoVideo to Integrate the AMD Alchemy Au1200 Processor
in Next Generation of Portable Video Players

SUNNYVALE, Calif.--(CCNMatthews - Jan 3, 2005) -

Au1200™ Processor Offers Ability to Store, Manage and Play Fresh
Multimedia Content on the Go

GoVideo®, a consumer electronics pioneer, announced today that it is
collaborating with AMD (NYSE:AMD) to integrate the AMD Alchemy™
Au1200™ processor in its next line of portable video players (PVP).
By selecting the low-power, high-performance Au1200 processor, GoVideo
is positioning itself to be a leader in the burgeoning personal media
player market by offering a mobile device that provides living-room
quality entertainment for consumers on the go.

The Au1200 processor has been optimized for portable video players and
enables a new generation of conveniences and features, including
scalable DVD-quality displays, effortless video content transfers
directly from digital video recorders, and long-lasting battery life so
consumers can stay mobile longer. GoVideo will be demonstrating the
capabilities of its new PVP at the upcoming Consumer Electronics Show in
Las Vegas (Booth #14007 in the Las Vegas Convention Center's Central

"AMD offers one of the most compelling PVP solutions, providing the
flexibility to create a very powerful, stable portable platform," said
Ed Brachocki, GoVideo's chief executive officer. "Partnering with AMD
gives us the ability to play the widest variety of today's premium video
and audio content on our new PVP, including content stored on digital
video recorders and downloaded through broadband Internet services."

The AMD Alchemy Au1200 processor will help enable GoVideo to deliver a
PVP that provides consumers a simplified user experience and enhanced
entertainment value. The Au1200 processor offers PVPs the ability to
connect directly to digital video recorders (DVR) and transfer video
content without the need to transcode the file through a personal
computer, thus greatly reducing the time it takes to download and
playback fresh video entertainment on a portable device. Once content is
on the PVP, the Au1200 processor provides a best-in-class DVD-quality
display that can be scaled directly to larger screens without
compromising image quality. The Au1200 processor is designed to support
industry-standard media formats, including MPEG2, MPEG4, WMV9, H.263 and

"The combination of AMD's embedded processing expertise and GoVideo's
consumer electronics expertise promises to deliver a portable video
player that exceeds expectations for video quality, sound quality and
ease of use," said Iain Morris, senior vice president, AMD Personal
Connectivity Solutions Group. "High-quality video entertainment in a
portable form factor could prove to be the next 'must-have' consumer
technology, and we look forward to working with GoVideo to help make it

GoVideo PVPs based on the AMD Alchemy Au1200 processor are scheduled for
availability in the second quarter of 2005. GoVideo will announce more
details on the product's pricing, performance and features prior to its

About AMD's Personal Connectivity Solutions Group (PCSG)

AMD's PCSG delivers high-performance, low-power embedded solutions that
are designed to address customer needs in the non-PC Internet Appliance
market. PCSG offers technologies from the AMD Alchemy™ Solutions and
the AMD Geode™ Solutions product families covering a wide range of
applications. Target markets for PCSG include multimedia, access &
computing devices, and growth opportunities in consumer electronics and
communication segments.

About AMD

AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash
memory devices and low-power processor solutions for the computer,
communications and consumer electronics industries. AMD is dedicated to
delivering standards-based, customer-focused solutions for technology
users, ranging from enterprises and governments to individual consumers.
For more information visit

About GoVideo

Celebrating over 20 years of CE excellence, GoVideo has introduced some
of the most successful products in the industry, including the DVD+VCR,
Dual-Deck VCR, Networked DVD Player, and DVD Recorder+VCR. The company
holds numerous patents covering Dual-Deck technology. GoVideo markets
its products under the GoVideo®, CineVision™, Sensory Science®,
Rave-MP™, and California Audio Labs® brand names. The company
provides its retail partners and consumers with "The GoVideo Experience"
of Innovation, Simplicity, Value and Support. For additional information
on GoVideo on the Internet, visit

AMD, the AMD Arrow logo, AMD Alchemy, Geode, and combinations thereof,
and Au1200 are trademarks of Advanced Micro Devices, Inc. Windows is a
registered trademark of Microsoft Corporation in the U.S. and/or other
jurisdictions. Other names used herein may be trademarks of their
respective owners.


Contact Information

    Steve Howard, 512-602-9486 (Public Relations)
    Jonathan King, 480-905-9623 (Public Relations)