SOURCE: Gold Group

December 11, 2007 14:00 ET

Gold Group Digital Marketing Efforts Net Ad Age Top 50

SIGG USA Named One of Marketing's 'Top 50 Innovators' by Ad Age Magazine

CLARK, NJ--(Marketwire - December 11, 2007) - Gold Group, a leading social media and digital marketing agency, announces SIGG USA, a Gold Group client, was named one of "Marketing's Top 50 Innovators" by Ad Age magazine.

SIGG USA, an eco-friendly aluminum bottle manufacturer, engaged Gold Group to develop an online design contest and social media marketing program in honor of Earth Day 2007. Gold Group worked with SIGG to spread word about the viral contest that allowed entrants to submit their own designs to be featured on a special edition SIGG bottle. Over 30,000 votes were cast from as far away as China and New Zealand, and the campaign gained coverage from professional sites such as Marketing Profs to widely popular niche sites such as

"We chose Gold Group because of their keen ability to understand the web 2.0 consumer, their background in social marketing and their commitment to our growing brand. They have been a tremendous contribution toward our phenomenal growth this year," stated Roni Rudell, SIGG USA Director of Marketing.

The SIGGART design contest drew more than 10,000 visits to SIGGART from critical niche audiences. Each visit lasted an average of 17 minutes, which is significantly higher than Nielsen's most recent benchmark of 49 seconds per average U.S. web visit. Moreover, Gold Group's success with the SIGGART Design Contest is also driving new revenues for SIGG products via

"I'm still amazed how much Gold Group was able to accomplish using online and mobile marketing," said Steve Wasik, President of SIGG USA. "With a very limited budget we achieved results beyond my wildest expectations."

SIGG markets aluminum, eco-friendly water bottles. Their innovative design, durability and environmentalism have quickly made them one of the hottest gift items of the year.

About Gold Group

Gold Group,, a leading social media and digital marketing agency, offers comprehensive marketing strategies and programs that deliver results. From social media planning and training, to word of mouth research and digital marketing campaigns, Gold Group can provide the services necessary to make a traditional marketing campaign ready for the Digital Age. Gold Group combines with subsidiary Gold Mobile,, to implement some of the most innovative mobile marketing campaigns designed to increase sales, reduce costs, and engage your customers, clients and employees.

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