Big Rock Brewery Income Trust
TSX : BR.UN

Big Rock Brewery Income Trust
BIG ROCK BREWERY LTD.

BIG ROCK BREWERY LTD.

February 17, 2010 12:26 ET

Gold Medal Showing: Big Rock Brewery Introduces Winning Line Up on Their Third Compilation CD

Big Rock Untapped CD to be launched, February 19, at Alberta Plaza during the Olympics.

CALGARY, ALBERTA--(Marketwire - Feb. 17, 2010) - Big Rock Brewery Income Trust (TSX:BR.UN): An authentic Alberta experience would not be complete without a tasty Big Rock beer in hand. As such the brewery was a natural addition to the Alberta House in Vancouver. A long time supporter of the arts community, Big Rock decided to bring more than just their fine craft beer to the party - they also packed in some fresh, new Canadian music.

"We are honoured to have been asked by the Government of Alberta to introduce our line up of Untapped artists in front of the world," says Jim Button, VP Corporate and Community Affairs, "Our main objective for the Untapped music program is to introduce up-and-coming artists to a new audience and what bigger audience than the one in Vancouver during the Olympics?"

As a small, independent craft brewery Big Rock understands many of the challenges artists are up against as they navigate their way through a competitive industry. Big Rock Untapped was created to help fill a gap in the Canadian music scene and give a leg up to artists trying to reach that next level in their career.

Join Alberta's Culture and Community Spirit Minister Lindsay Blackett as he helps Big Rock launch the new Untapped Volume 3 compilation CD at the 2010 Winter Olympic Games in Vancouver, British Columbia. Blackett toasts the event, "We are very proud of our homegrown talent and are honoured to be showcasing these artists to the world. Big Rock Brewery is an Alberta company that is committed to the arts. Not just to the art of brewing, but to all the arts, as part of their commitment to community."

Big Rock Untapped CD Launch Details



Date: Friday, February 19, 2010
Time: 10:15 a.m.
Location: Alberta Plaza
Address: 118 Robson Street (Corner of Robson and Beatty streets)
Participants: Lindsay Blackett, Minister of Culture and Community Spirit
will be joined by Jim Button from Big Rock Brewery and David
Pierce, Music Director for the Olympic Ceremonies.


Dave Pierce, who has been an instrumental part of Big Rock Untapped from the beginning, will see two of his projects come together in Vancouver this year. His music direction on the Olympic games and his efforts developing a grassroots Canadian music program (Untapped) are to be commended.

For those who enjoy live music and are in search of something new there are a number of Big Rock Untapped artists scheduled to hit the stage at the Alberta House during the 2010 Olympic games: Michael Bernard Fitzgerald, Lindsay Ell, Steve Pineo, John Wort Hannam, Sidney York, The Polyjesters. Please stop by and show your support for all of the artists.



Untapped Volume 3 artists include:

Artist Genre Track Website
----------------------------------------------------------------------------
Amy Hefferman Pop/Rock Can't Wait www.myspace.com/amyheffy

Folk/Rock/ Watching You
Carmen Hillary Pop Dance www.carmenhillary.com

Chasing Jones Pop/Rock Anniversary www.chasingjones.com

DNA6 (ft. All The Things
Ashleigh Ball) Funk/Hip Hop You Do www.myspace.com/dnahq

Fenom Hip Hop Give a Little www.myspace.com/itsfenom

Greg Wood Alt/Pop/Rock Old Dusty Road www.gotgregwood.com

Acoustic/
Joal Kamps Folk/Pop Amsterdamned www.joalkamps.com

Blues/Pop/
Kiesza Rock Simple Truth www.kiesza.com

Makeshift Acoustic/Alt
Innocence /Reggae Your Body www.makeshiftinnocence.com

What's Your
Mocking Shadows Pop/R&B/Soul Soul www.mockingshadows.com

Paramedic R&B/Soul Funky Schway www.myspace.com/paramedicmusic

Blues/
Sarah Beth Keeley Country/Rock How Much www.sarahbethkeeley.com

Acoustic/
Sidney York Folk/Pop Stalker www.sidneyyork.com

Souls in Rhythm Funk/Pop/R&B Girl Work www.soulsinrhythm.ca

Acoustic/
The Polyjesters Folk/Rock The Motherload www.polyjesters.com


About Big Rock Brewery

Big Rock - headquartered in Calgary, Alberta - continues to produce premium, all-natural craft beers. As Canada's leading craft brewer Big Rock Brewery boasts a family of eleven exceptional ales and lagers, Rock Creek dry apple cider as well as an ongoing selection of seasonal beers. Big Rock products are sold in nine provinces and three territories in Canada and, oddly enough, they are also available in Korea. For more information on Big Rock Brewery visit bigrockbeer.com.

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