Golf Town

Golf Town

April 14, 2010 17:50 ET

Golf Town Celebrates Milestone With Grand Opening of 50th Canadian Location-With Special Guest Appearance by Curtis Joseph

TORONTO, ONTARIO--(Marketwire - April 14, 2010) - Golf Town – Canada's largest golf retailer with unequalled selection and competitive prices – is proud to announce the grand opening of its 50th location. The new Laird superstore at 147 Laird Drive, in (Leaside) Toronto, ON (located one block south of Eglinton, beside Best Buy), will open its doors on Thursday, April 15th at 8:00am (EST).

The new store includes unique features such as a wider fashion assortment and a corporate sales show room (for embroidered and logo'd merchandise and customizable golf and non-golf items) which will serve as a 'promotional headquarters' for customers. Making the Golf Town experience even more personal, especially for the time-pressed consumer and those new to the game of golf looking to get set up for the season, the new store boasts a personal shopper to help get customers prepared for the entire season with everything they need to play their very best.

"The new Laird store in Leaside is a landmark opening, not just because it is our 50th location, but because it is a neighbourhood store that is within walking distance for many of our customers. On a personal level, I'm thrilled to have a Golf Town store in my very own neighbourhood that will be offering many new and innovative services," says Stephen Bebis, President and CEO. "As we continue to grow, we are maintaining our commitment to our customers. Our goal is to make it easier for golfers of all ages and abilities to try, buy, learn about the products we carry and to improve their games."

To celebrate the new 17,000 square foot store, Golf Town is offering enter to win prizing all weekend long. Customers can enter in-store for a chance to win a variety of great prizes, including a Ping Rapture Driver (value $499.99), Nike Method Putter (value $279.99), Bushnell Pinseeker 1600 Slope Edition (value $549.99), Ecco World Class Golf Shoe (value $499.99) and a Clic Gear 3-Wheel Push Cart (value $229.99)

Additionally, Golf Town will offer a range of superstore grand opening specials and daily deals, including items such as the Adams Speedline Draw Driver for $100 and the Callaway FT Fairway Woods for $125 – both 4 days only! 

To continue the excitement into the weekend, Curtis Joseph, retired Canadian professional ice hockey goaltender for the Toronto Maple Leafs, will be on site for a meet & greet on Saturday, April 17th from 3-5pm.

Like every Golf Town, the new store will also feature top brand name products, virtual golf simulators, in-store putting green, lessons from a CPGA Teaching Professional and ProShop repair and customization services.

Golf Town offers an unbeatable selection of clubs, bags, balls, apparel, footwear, accessories, gifts, logo merchandise, promotional services and more. This includes the world's leading golf brands, such as Adams, Ashworth, Bridgestone, Callaway Golf, Cleveland Golf, Cobra, Dunning, ECCO, FootJoy, Founders Club, Gordon Cooper, Greg Norman, Honma, Hugo Boss, LaCoste, Liz Claiborne, LIJA, Mizuno, Never Compromise, Nike Golf, Odyssey, Ogio, Paradise, Ping, Srixon, Sun Mountain, TaylorMade adidas Golf, Titleist and Wilson.

For more information, please visit www.golftown.com.

About Golf Town

Canada's largest golf retailer, Golf Town was founded in 1999 and has grown from one location in Scarborough, ON, to 50 superstores coast to coast. At an average size of nearly 18,000 square feet, these retail centres feature all the top brand name products at the best price, ensuring customers find what they want, when they want it. A centre of the Canadian golf community for individuals and organizations, Golf Town locations serve as sanctuaries where players of all ages and abilities try, buy, learn about and improve their games. The largest employer of CPGA Teaching Professionals, Golf Town offers on-site lessons tailored to an individual's needs through its In-Store Academy.

Golf Town was acquired by OMERS Private Equity, the entity responsible for private equity investments of the OMERS pension fund, in September 2007. For more information: www.omerspe.com.

Already a leader in logo products for golf events and other programs, Golf Town purchased Accolade Reaction Promotion Group, Inc., in May 2008 and has created a one-stop-shop for the promotional needs of businesses, meeting planners, sales and marketing executives, and human resource professionals. Named a 2009 Top 40 Distributor by the Advertising Specialty Institute (ASI), ARPG is the first Canadian corporate merchandise services firm to achieve ASI Top 40 Status. For more information: www.arpg.ca.

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