SOURCE: Gongos Research

Gongos Research

March 24, 2010 16:28 ET

Gongos Research Projects to Double Webcam-Based Qualitative in 2010

Advanced Techniques Raise the Qualitative Research Bar

AUBURN HILLS, MI--(Marketwire - March 24, 2010) -  With nearly $225,000 in revenues derived from webcam-based qualitative research in 2009, Gongos Research anticipates that number will double in 2010. While in-person studies continue to be the company's primary qualitative research method, this marks a significant shift in the way corporations are bringing consumers into the qualitative process.

Launched in June 2008, Gongos Research's webcam-based focus group platform, ConsumerView, enables clients to engage consumers online, while retaining the interactive and conversational nature of in-person focus groups and in-depth interviews (IDIs). Today, a dedicated team manages all aspects of the virtual focus groups, including recruiting, while offering an efficient way for companies to interact with consumers.

"Clients can meet their qualitative needs without the cost and burdens associated with travel and logistics," said Tonya Jiles, Senior Project Director and ConsumerView manager. "This was especially beneficial to companies faced with decreasing budgets in 2009."

She adds, "Companies with online research communities also found these 'face-to-face' interactions to be a great way to leverage consumers they are already invested in."

In addition to advancing the ConsumerView platform, Gongos Research has a qualitative insights team that guides the infusion of innovative techniques used in qualitative research. This team of 12 moderators is continually developing fresh ways to engage respondents while providing creative environments that stimulate consumer-driven ideas.

Since 1991, Gongos Research has worked with leading companies including Best Buy, Hallmark Cards, Mars Snackfood, Domino's Pizza, U.S. Bank, GM and Polaris. In 2007, the company was first named to the Inc. 5000 list of "The Fastest Growing Companies in America," and in 2008/09 was among the Honomichl Top 50 U.S. marketing research organizations.

Gongos Research is a custom marketing research company that forms trusted research partnerships with Fortune 500 and other leading companies. Blending strategic thinking, top talent, ongoing innovation and proprietary technologies, Gongos' offerings help refine, enhance and advance products and services across many industries. For further insight into the Gongos culture, visit gongos.com.

Contact Information

  • Contact:
    Susan Scarlet
    Director, Marketing & PR
    Gongos Research
    248.239.2381
    sscarlet@gongos.com