Good Earth Coffeehouse and Bakery

Good Earth Coffeehouse and Bakery

April 09, 2010 11:41 ET

Good Earth Coffee Supports UN World Food Programme

Earth Day Rewards for Generous & Eco-friendly Citizens

Attention: City Editor, Environment Editor, Food/Beverage Editor, Lifestyle Editor, News Editor CALGARY, ALBERTA, MEDIA ADVISORY--(Marketwire - April 9, 2010) - Good Earth Coffeehouse and Bakery, an environmentally responsible chain of specialty coffeehouses, is proud to be the world's first retailer of Earth Coffee, an Organic and Fair Trade coffee that donates 100% of its net profits to the United Nations World Food Programme (WFP). For every bag of Earth Coffee purchased, a child is fed for a week.

The global food pandemic claims of the life of a child every six seconds and the WFP is the largest humanitarian agency fighting hunger worldwide.

As part of its 2010 Earth Day actions, Good Earth is selling bags of Earth Coffee (www.earthcoffee.org) at all Good Earth locations until May 16th.

Free Coffee on Earth Day, April 22
And a free cup of coffee awaits anybody who on Earth Day makes a donation to the WFP at any Good Earth location.

Good Earth Rewards "Random Acts of Green" on Earth Day, April 22
On April 22, street teams from Good Earth will be in various locations rewarding "random acts of green" by citizens. Over 1,000 earth-friendly gifts, including reusable tote bags and Bernard Callebaut Chocolate bars (provided by Bullfrog Power).

"We support Earth Day and we want to reward other people who support it," says Nan Eskenazi, Co-Founder, Good Earth Coffeehouse and Bakery. "The Earth Coffee promotion helps feed hungry children worldwide, and our Street Teams connect us to those people who are doing their part to lighten their eco-footprint."

Good Earth's environmental initiatives include bullfrogpowering? all of its locations with 100 per cent green electricity (for an emissions footprint reduction of over 700 tonnes of CO2 per year), using organic ingredients in a variety of the items on its menu, serving organic, Rainforest Alliance Certified, fair trade, and shade-grown coffees, and reducing materials and waste wherever possible.

About Good Earth Coffeehouse and Bakery
Good Earth is a chain of specialty coffeehouses and bakeries with 26 locations throughout Alberta, British Columbia and Saskatchewan. With a reputation for excellence, the company has long been known for its premium-brewed coffee, espresso-based beverages and wholesome food. Good Earth has focused on creating a unique experience for customers through the combination of a distinctive coffeehouse environment, a passion for good food and social and environmental responsibility. It continues to expand the café chain through franchising while maintaining its unique position and brand in the coffeehouse industry. www.goodearthcafes.com
/For further information: Nan Eskenazi, Co-founder/ IN: FOOD, MEDIA, RETAIL

Contact Information

  • Kathy Campitelli, Director of Marketing, Good Earth Cafes
    Primary Phone: 403-294-9330 ext. 228
    Secondary Phone: 403-294-9330 ext. 223
    Toll-Free: 888-294-9330
    E-mail: kathy@goodearthcafes.com