SOURCE: Element 21 Golf Co.

January 30, 2006 08:00 ET

Good Vibes for Scandium -- Element 21 Golf Company Reports on the PGA Merchandise Show

TORONTO -- (MARKET WIRE) -- January 30, 2006 -- Element 21 Golf Company (E21) (OTC BB: EGLF) today reported on the "Scoop on Scandium" at the 2006 PGA Merchandise Show held at the Orange County Convention Center.

Following the Company's presentation to a packed house of international media, E21 and its new products were featured in several publications as well as on the Golf Channel, which highlighted both Scandium shafts and the new Scandium Shock Driver. Publications covering E21 during the show included Golfweek, PGA.com, http://www.golfcenter.tv/event/default.cfm, the Galveston News, and the Ottawa Sun. The Golfweek article was written by world renowned golf writer James Achenbach. Entitled "Good vibes for scandium shafts" and featuring a picture of Davis Love III, Mr. Achenbach discussed the fact that "several Tour players are testing the scandium iron shafts, and consumers are talking about it." The article also featured a picture of E21's new "Shock" Driver. E21's designer, Howard Butler, was quoted as saying, "With conventional materials (titanium), the faces can't be made flat enough. They would cave in at impact. Our driver face is a lot flatter. If you hit it on the clubface, it's coming back to the fairway." Over the coming weeks E21 expects to have additional articles in several leading golf and sports publications.

"The response to our full line of products was beyond our expectations," stated Dr. Nataliya Hearn, President and CEO of E21. "From leading golf publications, to top retail chains, international club builders and distributors, and golfers of all levels the word is certainly out that E21 has a line of products with marked improvements in distance, accuracy and feel over competing clubs. As we have seen throughout the past year the reaction to hitting our products was overwhelmingly positive and immediate," commented Dr. Hearn.

"We made significant progress in all areas of our three-tiered marketing strategy," reported Mr. Bill Dey, Executive Vice President and General Manager of E21. "I was particularly pleased with the number of leading retail chains, pro shops, custom-club building companies and international distributors that came looking for us. We have now entered negotiations with distributors for clubs sales in the UK, Germany, Spain, Portugal, Switzerland, Australia, Japan, Taiwan, Singapore, Malaysia and China. In the coming weeks we will also be holding follow-up meetings with several leading North American retail chains, pro shops and custom club building companies. I believe we have the laid a solid foundation from which to build that will in time lead to a very successful future," commented Dey.

About Element 21 Golf Company:

Prior to the end of 2005 PGA Tour, an unprecedented number of high-profile golf professionals have switched or began testing E21's Scandium Eagle One shafts.

Element 21 Golf Company holds the exclusive rights to proprietary Scandium Metal Alloy, used in manufacture of the new driver and the scandium shafts, as well as a sophisticated multi-technology production path. Scandium Alloy is 55% lighter and offers 25% strength to weight advantage over Titanium alloys, which are the current standards of the Golf Equipment Industry. The advanced dynamics of Scandium and the material economics offer a performance-enhanced alternative to manufacturing driver clubs with Titanium, which is by far the largest segment of the annual 4 billion dollar golf equipment marketplace.

E21 Golf -- The Evolution Is Inevitable!

Forward-Looking Statements

Statements in this release, other than statements of historical fact, may be regarded, in certain instances, as "forward-looking statements" pursuant to Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934, respectively. "Forward-looking statements" are based on expectations, estimates and projections at the time the statements are made that involve risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. A number of these risks and uncertainties are described in our reports filed with Securities and Exchange Commissions. There can be no assurance that such statements will ever prove to be accurate and readers should not place undue reliance on any such "forward-looking statements" contained herein.

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