Fitness First

Fitness First

April 22, 2010 03:00 ET

Good Vibrations to Make You Fit

LONDON, UNITED KINGDOM--(Marketwire - April 22, 2010) - One of the country's most popular exercise trends – designed to give a complete body workout in double quick time – is being advanced further by Fitness First.

Following a successful trial, the world's largest privately owned health club group is rolling out the latest technology in whole body vibration (WBV) equipment – Bodycore – across its UK fitness clubs.

"Traditional vibration plates work by creating instability in the human body, working at very high frequencies," said Derek Crawford, National Fitness Manager at Fitness First. "Each vibration forces the body to perform reflexive muscle actions – speeding up the natural response of muscles to exercise.

"Bodycore have developed a pure vertical movement, Bio-Oscillation, which is the most natural and efficient way of transferring energy into the body. Bodycore plates work at lower frequencies with no impact, this form of displacement makes it safe, comfortable and highly effective for the user."

Derek continued: "Vibration technology has existed for a while – but having trialled this evolution which is smaller, has lower frequencies and are highly versatile, we see the potential in it. These allow people to use the latest techniques and technology whilst taking part in one to one and small group exercise sessions – something I believe will be extremely popular with our health club members.

"The great thing is that all floor based exercise can be undertaken on the Bodycore to gain fast, amplified results.

The models in Fitness First clubs show great functionality and are highly mobile so they can be used in conjunction with cable systems, used within the free weights area and integrated with stability balls for advanced users.

"Anyone with limited time to spend exercising can benefit from Bodycore machines," said Derek. "With only 10-15 minutes a day, three times a week, people can see a real difference in performance and in body toning - making them an extremely popular addition."

Fans of WBV technology include Madonna, Jonathan Ross, Sean "P Diddy" Combs, Claudia Schiffer and also Robert Downey Jnr who used Bodycore to get into shape for Iron Man & Iron Man II.

About Fitness First

Fitness First is the largest privately owned health club group in the world with over 540 Fitness First clubs worldwide reaching over 1.4 million members in 21 countries. In the UK alone there are 160 Fitness First clubs with over 405,000 members. 

Fitness First is a member of the Fitness Industry Association (F.I.A), the industry trade body which represents both private and public organisations that are involved in the fitness industry, visit www.fia.org.uk

Fitness First was awarded Club Operator of the Year in the Fitness Industry Association's 2009 FLAME Awards.

Follow us on Twitter: www.twitter.com/FitnessFirstUK

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