SOURCE: Goodman Marketing Partners

Goodman Marketing Partners

February 08, 2010 09:00 ET

Goodman Marketing Partners Signs Makarios Consulting, LLC

Award-Winning Direct Marketing Company to Help Generate New Business

PHILADELPHIA, PA--(Marketwire - February 8, 2010) - Goodman Marketing Partners (GMP), a full-service direct marketing company with offices in Philadelphia, announced that Makarios Consulting, LLC has selected GMP to implement a pilot lead generation campaign.

Makarios Consulting, a full-service management consulting firm based in Downingtown, Pa., reached out to veteran direct marketing expert Denise Williams, director of strategic development at Goodman Marketing Partners, to develop and deploy a program that would generate a steady flow of leads in the pipeline.

"We are impressed with Goodman Marketing Partner's B-to-B expertise," says Charles "Rip" Tilden, partner in Makarios Consulting. "And look forward to working with them to achieve our aggressive growth goals."

"We're excited to introduce Makarios to our proven strategy of best practices that will help them achieve two measurable things: drive leads and then analyze those leads for future targeting efforts," says Williams, who will manage the pilot program.

Williams, who sits on the board of the Philadelphia Direct Marketing Association, has 22 years of experience developing direct marketing initiatives for clients in a variety of industries and channels. She will leverage the creative and online media disciplines of the agency to help Makarios Consulting connect with prospective clients and then nurture them through the buy cycle.

About Makarios Consulting

Makarios Consulting is a full-service management consulting firm. The company works with business owners and entrepreneurs who want to grow their businesses and execute more effectively every day. The firm's unique set of management disciplines and tools enable clients to refine their business strategy, improve their operating performance, and build healthy leadership teams. To learn more, visit

About Goodman Marketing Partners

Goodman Marketing Partners is a full-service, multi-channel communications company with offices in San Rafael, Calif. and Philadelphia. Comprised entirely of senior marketing specialists, the firm creates, designs, develops, and executes a full spectrum of direct marketing solutions both online and off line. Current clients include Aon Affinity Insurance Services, Autodesk, California State Automobile Association, KCSM-TV, KCSM-FM, and TANDBERG. The firm, included on the Inc. 2008 list of "5000 Fastest Growing Private Companies in America," is also a certified Woman-owned business. For more information, visit

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