SOURCE: Goodman Marketing Partners

Goodman Marketing Partners

May 03, 2010 12:00 ET

Goodman Marketing Partners Takes Double Bronze in 2010 Summit Creative Awards

SAN RAFAEL, CA--(Marketwire - May 3, 2010) -  Goodman Marketing Partners (GMP) (www.goodmanmarketing.com), a full service direct marketing company in San Rafael, Calif., is a double bronze winner in the 2010 Summit Creative Awards® competition for its creative work for KCSM-FM, an all jazz public radio station in San Mateo, CA, and the Philadelphia Direct Marketing Association.

The Summit Creative Awards recognizes and celebrates the creative accomplishments of small and medium sized advertising agencies and other creative groups worldwide with annual billings of $30 million or less. For over fifteen years, the competition has established itself as the premier arbiter of creative excellence for firms of this size. This year's creative competition included thousands of submissions from companies in twenty-four countries that were judged in ten categories. The judges represented top creative agencies around the globe.

GMP's first bronze award for KCSM-FM was in the Consumer Direct Marketing -- Single category. Dubbed "Sax in the City," a die-cut postcard in the shape of a saxophone set the creative stage in reminding current listeners that their financial contributions were critical to the station's survival. It also emphasized that jazz listeners could stream KCSM-FM online. The uniquely shaped direct mail piece did its job in not being easy to ignore.

GMP's second bronze award, in the B2B Direct Marketing Campaign category, recognized its creative "drip" campaign on behalf of the Philadelphia Direct Marketing Association (PDMA) that encouraged regional marketing companies from the area to enter the annual PDMA's Benjamin Franklin Awards ("Bennys") competition. It also urged them to register for the awards dinner itself. The mailings featured different "Bennies" -- or benefits -- of winning a Benny.

About Goodman Marketing Partners
Goodman Marketing Partners is a full-service, multi-channel communications company with offices in San Rafael, Calif., and Philadelphia. Comprised entirely of senior marketing specialists, the firm creates, designs, develops, and executes a full spectrum of direct marketing solutions both online and off line. Current clients include Aon Affinity Insurance Services, Autodesk, California State Automobile Association, Makarios Consulting, KCSM-TV, KCSM-FM, and TANDBERG. The firm, included on the Inc. 2008 list of "5000 Fastest Growing Private Companies in America," is also a certified woman-owned business. For more information, visit www.goodmanmarketing.com.

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