SOURCE: Goodman Marketing Partners

November 12, 2007 12:00 ET

Goodman Marketing Partners Wins Davey Awards for Autodesk® and KCSM-TV Campaigns

SAN RAFAEL, CA--(Marketwire - November 12, 2007) - Goodman Marketing Partners (GMP), a full service direct marketing company in San Rafael, Calif., announced today it is a double silver award winner in the 2007 International Davey Awards that honor creative excellence in smaller agencies and companies worldwide.

One award was for the "Executive Sandbox" campaign that GMP created for Autodesk to help the company obtain sales appointments with C-level executives at Fortune 500 companies. Executive approval is essential for the consideration and purchase of Autodesk Buzzsaw®, the leading project management solution for the construction industry. GMP identified three vertical market segments as key opportunities: large homebuilders, expanding retailers and growing hospitality industry companies.

In addition to creating a custom list of top executives in these segments, GMP conceived, designed, produced and mailed a 3-dimensional package to bypass executive gatekeepers. It featured a desktop size, Zen-like garden complete with miniature construction equipment as the perfect metaphor to communicate how Autodesk Buzzsaw could turn the management of a complex construction project into "child's play." The direct marketing program exceeded objectives, securing a significant number of face-to-face meetings that ultimately turned into sales and a positive return on investment for Autodesk.

The other award was for a campaign that GMP developed for KCSM-TV of San Mateo, CA, and starred an amusing caricature of Steve, the station's program director, and his quest to obtain financial support from viewers. Steve lightheartedly poked fun at the big commercial networks and told a memorable story about how and why viewers should make a financial contribution to his independent TV station. Through postcards and letters that they received from Steve, viewers learned about his travels around the globe in search of programming options and how they could help.

"We are exceptionally pleased that our work for these clients is being recognized among an international array of firms," said Carolyn Goodman, founder and managing partner of GMP. "Both campaigns achieved excellent results that were driven by both creative ideas and sound strategic planning."

Goodman Marketing Partners is a strategic direct marketing company based in San Rafael, Calif., comprised of senior direct response specialists who design, develop and execute direct marketing solutions. The firm provides clients with a complete range of direct response services including direct mail, email, landing pages, direct response print, television and radio, and point-of-sale collateral. Current clients include Autodesk, Avicena Group, Education Finance Partners, KCSM TV, KCSM FM, REX & Co, and Wells Fargo Bank. In both 2006 and 2007, the San Francisco Business Times ranked GMP as one of the "Top 100 Women-Owned Businesses" in the San Francisco Bay Area. For more information, visit www.goodmanmarketing.com.

The Davey Awards (www.daveyawards.com) may be for smaller organizations but the judges have big reputations. The Davey is sanctioned and judged by the International Academy of the Visual Arts (IAVA), an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising and marketing firms. IAVA members include executives from organizations such as Alloy, Coach, Estee Lauder, Fry Hammond Barr, HBO, MTV, Polo Ralph Lauren, Sotheby's Institute of Art, and many more.

Contact Information

  • Contact:
    Carol Crawford
    Crawford Communications
    415-239-1550
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