Cadbury North America

Cadbury North America

March 24, 2010 19:36 ET

Gooey News: Larger-Than-Life Cadbury Creme Egg Releases its Goo in the Biggest De-Goo in Canadian History

TORONTO, ONTARIO--(Marketwire - March 24, 2010) -

Editors Note: A photo and video are included with this Press Release.

Canada's most popular Easter treat, the Cadbury Creme Egg, made history this week as it celebrated its 35th anniversary in Canada by releasing the goo from the biggest Cadbury Creme Egg ever seen in the country. The wacky de-gooing ceremony took place in Toronto on Friday, March 19, 2010 at the MTV Masonic Temple, in partnership with MTV Live

Four MTV personalities were invited by Cadbury to devise their own unique, messy way to release the goo from the four feet by 2¾ feet, iconic Easter treat. Between March 3 and 14, 2010, Canadians from coast-to-coast weighed-in on the gooey fun by voting for their favourite way to release the goo. Once everyone had their say, it was Sheena Snively's sumo smash that helped the Cadbury Creme Egg release its goo in a messy finish that was aired Wednesday, March 24, 2010 on MTV Live — just in time for Easter. You can check out all the goo from this historic event on YouTube (

One Giant Cadbury Creme Egg: Four Gooey Options – The MTV Live Challenge
In addition to Snively's sumo smash, Canadians could vote for three other de-goo options. Daryn Jones, Host and ringleader of the MTV Live cast, proposed a medieval de-goo that put the giant Cadbury Creme Egg up against a monstrous catapult. Paul Lemieux, MTV Live Co-host known as Paul 'The Intern,' wanted to sweat it out with the giant Cadbury Creme Egg in a dry sauna, and Nicole Holness, MTV Live Co-host, wanted to call in the heavy machinery and tether the giant Cadbury Creme Egg treat to a crane, smashing it against the side of the MTV Canada building.

How Do You Release the Goo?
Everyone has their favourite way to release the goo from a Cadbury Creme Egg treat. Cadbury research reports that more than one in two bite off the top, lick out the filling and then eat the shell; about 20 per cent just bite straight through and suck up the goo and more than 15 per cent use their finger to scoop out the fondant filling. 

"Canadians absolutely love Cadbury Creme Eggs. In fact, from the time they arrive in stores at the beginning of the year until Easter, you can find a Cadbury Creme Egg being enjoyed somewhere in Canada every 15 seconds. We're thrilled that we were able to celebrate the 35th anniversary in such a big way," says Ian Mills, Director, Seasonal, Cadbury North America. "All four de-goo ideas were massively popular and generated thousands of votes."

About Kraft Foods
The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals. With annual revenues of approximately $50 billion, the combined company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. The combined company's portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Another 70+ brands generate annual revenues of more than $100 million. Kraft ( is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. In Canada, company brands include Kraft Dinner macaroni and cheese, Christie cookies and crackers, Kool-Aid and Del Monte beverages, Caramilk chocolate, Maynards candy, and Stride and Dentyne gum.

* Trademark of or used under license by Cadbury Adams Canada Inc. 

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