MOUNTAIN VIEW, CA--(Marketwire - August 23, 2010) - Eastwick Communications continues to strengthen its influencer relations focus with the addition of Google Enterprise executive Ellen Leanse as Vice President. With three decades of experience in social media and business strategy, Leanse brings her strategic skills in influencer dynamics to Eastwick, where she will lead the agency's San Francisco office.
In Leanse's new role, she will work closely with Principal Barbara Bates and Executive Vice President Melissa Neumann to execute new plans for the agency's influencer relations programs. With her strong background in online brand development and enterprise marketing, Leanse will be working closely with client accounts and driving efforts to expand Eastwick's influencer communications services.
Most recently, Leanse led marketing communications for Google Enterprise where she drove social media programs, online, print and integrated campaigns as well as online content. In addition to managing the Google Enterprise blog, she initiated and drove the growth of GoogleAtWork, the group's Twitter presence.
For over 25 years, Leanse has guided companies in building market share and delivering value to customers, with an emphasis on community marketing, online media, social networks and custom application development. Her strategic marketing, business development, user experience and interactive branding skills have benefited such well-known businesses as Ribbit.com, Jajah, Oracle, Samsung and Intuit, among others. She also pioneered the Apple User Evangelist program through outreach to online communities in order to bring in sales along with product and support interactions.
Quotes
"Ellen is a pioneer in social media and influencer relations," said Barbara Bates, principal of Eastwick Communications. "From her time as Apple's first User Evangelist to her most recent position leading marketing programs for Google Enterprise, Ellen has accumulated a wealth of knowledge and skills that are especially applicable to this new era of communications. Her trailblazing spirit matches that of Eastwick, and we'll work together to enrich our Architecture of Influence methodology and help inform companies what they need to do to break through the noise and raise their profile within their industries."
"I'm thrilled to join Eastwick -- a firm I've respected for decades -- and to bring my experience in social technologies and strategic marketing to their growing, diverse client community," said Ellen Leanse, vice president of Eastwick. "Social media and influencer relations are business differentiators and cornerstones of competitive advantage in today's changing business environment. I am very excited to work with Eastwick clients to help them build and benefit from social and influencer strategies in the months and years ahead."
Related Links
Eastwick ContentHub
Ellen Leanse
About Eastwick Communications
Eastwick Communications is one of the top independent integrated communications agencies in the country with specific expertise in enterprise technologies, consumer technologies and the SMB market. Using a unique blend of art and analytics to develop comprehensive, strategic communications programs, Eastwick provides a full range of inbound, outbound and word of mouth services customized to reach key individuals and groups who are leading online conversations and shaping opinions in its clients' markets. For more than 18 years, Eastwick has helped put emerging technology companies on the map, build category leaders into multi-billion dollar enterprises, and develop global businesses into powerhouse brands.
Contact Information:
Press Contact
Rachel Shelton
Eastwick Communications
650.480.4069
rachel@eastwick.com
