SOURCE: Wi-Fi TV Inc.

July 31, 2007 10:09 ET

Google Exec Says Traditional TV Is Close to Dead and 63% of Broadband Users Watch TV or Movies Online as Wi-Fi TV Prepares for New Web Site Launch

NEWPORT BEACH, CA--(Marketwire - July 31, 2007) - Wi-Fi TV Inc. (PINKSHEETS: WTVI) will be giving the public a complete overview of its new web site design, content and features in a live webcast on August 8 (www.Wi-FiTV.com, the program will also be available for later on-demand viewing). The new site will launch globally before the end of August. Meanwhile, the dynamics of TV and the Internet are rapidly changing.

"With his opening keynote at iTV Con, a trade conference dedicated to Internet television, Google's head of boob tube technology Vincent Dureau told industry players and reporters that traditional television is pretty close to dead. Of course, he's confident that the latest internet technologies can drive a new breed of TV to unprecedented heights," according to a July 17, 2007 story in the San Jose Mercury News.

"On the surface, television as we know it looks dead. But the future of television is actually pretty bright," Mr. Dureau said, dabbling in paradox.

If the audience is more fragmented, he explained, it's easier for advertisers to reach the people they're after. "Audience fragmentation is a good thing for advertising, not a bad thing. You can make your audience more specialized," Dureau said. "With more specialized channels, you can actually insert more relevant content that's more likely to reach the intended audience."

"You can actually make more money, because you can increase the relevancy of your ads," he continued. "You can cut down on the number of ads -- and still reach more people. At the end of the day, you're changing the attitude of the consumer. They've reached a point where they expect the ad to be relevant and they're more likely to watch it."

Wi-Fi TV, which has pioneered in the delivery of interactive live TV over the Internet, is allowing users to select stations from Topic listings such as Music, Spanish language, Politics, News, Religion, and Automobiles. Wi-Fi TV, with the introduction of its third generation Social Internet TV ™ web site, is allowing advertisers to target both online video and banner ads to specific programming and user demographics.

63% of broadband users watch TV or movies online, according to a new survey (July 17, 2007) that shows that more and more broadband users are watching streaming media online. According to the study from Nielsen, 81 million of the 129 million broadband users watched TV or movies online. This is a 16% increase in just the last 6 months. According to Broadcasting & Cable, "the study found that broadband viewing does not replace traditional television viewing, giving TV viewing a net audience gain, which is good news for networks."

"The time is right for the new Wi-Fi TV. We look forward to giving the public a detailed introduction to the next generation of Social Internet TV on our August 8 webcast, and putting Wi-Fi TV in Internet and business forums in areas ranging from the United States, China, Germany, England and elsewhere in 2007," stated Joe Soto, Global Vice President, Wi-Fi TV Inc.

About Wi-Fi TV

Wi-Fi TV™ is a pioneer of TV on the Internet. Wi-Fi TV Inc. has long touted the coming convergence of TV and the Internet, and provided the first online movie in December 1995. The Wi-Fi TV website is the only place on the Internet where you can watch hundreds of TV stations and chat with others watching the same program in a live chat box directly under the viewing screen, and get breaking news for each country and category listed, and download a dialer and make free phone calls and host live video parties all on one website.

Wi-Fi TV Inc. provides Social Internet TV™, a new generation TV delivery platform that has a geographic sphere out-distancing any traditional cable or over-the-air TV broadcaster. Wi-Fi TV memberships are free at www.Wi-FiTV.com and include such perks as free online phone calls and free chat and free online parties.

The Company was launched in 1995 and has been publicly traded since November 1997, and has been a pioneer in the delivery of video and books over the Internet.

Press Relations

Wi-Fi TV Inc. has opened a content and technology demo room for the press in Newport Beach, California.

Forward-Looking Statements

Any statements made in this press release which are not historical facts contain certain forward-looking statements; as such term is defined in the Private Security Litigation Reform Act of 1995, concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. The actual results of the specific items described in this release, and the company's operations generally, may differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company's dependence on third parties, general market and economic conditions, technical factors, the availability of outside capital, receipt of revenues and other factors, many of which are beyond the control of the company. The company disclaims any obligation to update information contained in any forward-looking statement. Wi-Fi TV and Social Internet TV are trademarks of Wi-Fi TV Inc. and all rights pertaining to these names are reserved. There is no relationship between Wi-Fi TV and Google and none is implied. This press release shall not be deemed a general solicitation.

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