SOURCE: eMetrics Marketing Optimization Summit

October 09, 2007 09:29 ET

Google, Microsoft, WebTrends, Hitwise, IndexTools and iPerceptions to Release Industry-Driving News at eMetrics Marketing Optimization Summit

WASHINGTON, DC--(Marketwire - October 9, 2007) - Today, the eMetrics Marketing Optimization Summit announces that many of its sponsors will release news at the event in Washington, DC, October 14-17, contributing to the evolution of the industry through innovative new products and services.

Google is scheduled to make an announcement at the Washington, DC event following the successful launch and repeated upgrades of Google Analytics at previous eMetrics Marketing Optimization Summits. In addition, Hitwise, IndexTools, iPerceptions, Microsoft and WebTrends, among others, will release company news at the DC event.

Since 2002, the eMetrics Marketing Optimization Summit has rapidly grown in scope and popularity, attracting a diverse and loyal audience of major brand marketers and dozens of returning sponsors, to become one of the most innovative global conference series in the marketing space. Attendees ranging from entry-level practitioner to C-level decision maker are technologically sophisticated, strategic and business focused, providing a well-informed, highly qualified target audience for analytics vendors.

"Sponsors come back to the eMetrics Marketing Optimization Summit year after year to learn directly from company decision makers and strategists," said Jim Sterne, conference producer. "They recognize the value of releasing news during the Summit through conversations with attendees who want to know who their customers are, who is visiting their website, how they are behaving, and most importantly, how to apply that information to drive communications. We're delighted to facilitate those conversations and the innovations that come out of the exhibit hall."

For more information on the eMetrics Marketing Optimization Summit sponsors, visit: http://www.emetrics.org/2007/washingtondc

About the eMetrics Marketing Optimization Summit

Marketing managers, web analysts and business intelligence experts have been meeting at the eMetrics Marketing Optimization Summit since 2002 to learn how to increase the return on online investments. The international conference series is recognized as the premiere event for optimizing online marketing value. Sponsors for the eMetrics Marketing Optimization Summit in Washington, DC, October 14-17, 2007, include the Web Analytics Association, Optimost, WebTrends, Visual Sciences, DoubleClick, Numeric Analytics, TeaLeaf, Omniture, Google, Microsoft and more. To see the agenda, the speakers list and to register, visit www.emetrics.org.

Contact Information

  • Media Contact:
    Carla Vicens
    blast! PR for the eMetrics Marketing Optimization Summit
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