SOURCE: Gottaplay Interactive, Inc.

August 07, 2006 06:00 ET

Gottaplay Interactive, Inc. Introduces the First Game Delivery Notification via Text Messaging in the Game Rental Industry

GIG HARBOR, WA -- (MARKET WIRE) -- August 7, 2006 --Gottaplay Interactive, Inc. (OTCBB: GTAP), a leading provider of online game rental subscription services, announced today the launch of its text messaging service, "textIT," using Opt It, Inc. technology. "textIT" will allow Gottaplay subscribers to receive shipping and receiving notifications of their games through text messages delivered directly to their mobile phone at no additional charge. "Communicating with our customers is very important to us and since text messaging has become a popular part of everyday life, it made perfect sense for us to use this tool as an effective way of communicating and enhancing our subscriber's experience," said John P. Gorst, Chief Executive Officer for Gottaplay Interactive, Inc.

"We are always looking to bring unique and innovative features to our members and continue to invest in services that add value and convenience. We are the first company in our industry to offer text messaging. With 'textIT,' we will stay connected and in touch with our customers who are 'On the Go,'" said Gorst.

"We are very excited about the opportunity to work with Gottaplay on their mobile initiatives. By enabling Gottaplay to extend their brand through the mobile channel, Gottaplay now has the opportunity to bring innovative solutions and tailored content to video game enthusiasts everywhere, directly on their mobile phones," stated Michael Lamb, CEO of Opt It.

This new service is available to all Gottaplay subscribers. Customers can look forward to receiving text message notifications regarding their Gottaplay account every time a video game has been shipped or received.

Similar to Netflix and its DVD rental service, Gottaplay provides its customers with access to a library of video games, all from the comfort of their home. The games are delivered to customers via the United States Postal Service, typically within one to two business days.

About Gottaplay Interactive, Inc.

Gottaplay Interactive is a leading online gaming rental company. It features free home delivery and unlimited access to an extensive gaming library for a flat monthly fee. No due dates, No late fees -- it is simple, economical and convenient. From multiple distribution centers games are delivered by mail throughout the U.S.

About Opt It, Inc.

Founded in 2003, Opt It, Inc. was created to take advantage of the tremendous potential for mobile messaging as a new form of opt-in marketing. Opt It is a national opt-in mobile messaging provider headquartered in Chicago and developed the first permission-based mobile portal for receiving local information directly on mobile phones. Opt It successfully develops, integrates, and markets mobile opt-in communication tools for clients on a local and national level. These communication tools empower businesses and organizations to reach their audience with higher visibility and greater response rates. Content partners have come to rely on Opt It to provide them with a secure method of acquiring subscribers. For more information, please visit or call 312.263.1100.

Forward-Looking Statements

Such forward-looking statements are subject to a number of risks, assumptions and uncertainties that could cause the Company's actual results to differ materially from those projected in such forward-looking statements. These risks, assumptions and uncertainties include: the ability to complete systems within currently estimated time frames and budgets; the ability to compete effectively in a rapidly evolving and price competitive marketplace; changes in the nature of telecommunications regulation in the United States and other countries; changes in business strategy; the successful integration of newly-acquired businesses; the impact of technological change; and other risks referenced from time to time in the Company's filings with the Securities and Exchange Commission.

Contact Information

  • Investor Inquiries Contact:

    Capital Group Communications, Inc. ("CGC")
    Richard Carpenter or George Carpenter
    Tel: 415-332-7200