Agriculture and Agri-Food Canada

Agriculture and Agri-Food Canada

December 17, 2009 15:06 ET

Government of Canada Working to Promote Canadian Malting Barley in Key International Markets

WINNIPEG, MANITOBA--(Marketwire - Dec. 17, 2009) - The Government of Canada is working to get more international buyers bidding on Canadian barley by investing in innovation through the Canadian Malting Barley Technical Centre (CMBTC). Member of Parliament James Bezan (Selkirk-Interlake) announced the $400,000 investment as part of the AgriMarketing program.

"Our Government is proud to support the Centre as they are key to opening new markets around the world for our innovative and competitive malting barley," said MP Bezan, on behalf of Agriculture Minister Gerry Ritz. "This investment will help our farmers and food processors boost their bottom line by selling more of their safe, high-quality, world-class barley around the world."

This investment will help CMBTC evaluate and promote new varieties that Canadian growers can plant and export to new niche markets around the world. The project will target key markets in Taiwan and India and provide export and technical support for Canadian producers.

"Support from the Government of Canada is crucial to the development of new varieties, providing technical assistance to customers worldwide, and executing programs that highlight the quality attributes of Canadian malting barley to maltsters and brewers around the world," said Rob McCaig, CMBTC's Managing Director and Director of Brewing.

The CMBTC provides education, training, research and technical marketing support for the Canadian malting barley marketing industry both domestically and internationally. In 2008, international exports of malt amounted to nearly 691,000 tonnes at a value of $423 million, while 2.3 million tonnes of barley were exported at a value of $730 million.

The AgriMarketing program provides funding to implement long-term international strategies such as international market development, brand building and industry-to-industry trade advocacy.

Contact Information

  • Agriculture and Agri-Food Canada
    Ottawa, Ontario
    Media Relations
    The Office of the Honourable Gerry Ritz
    Meagan Murdoch
    Press Secretary